New product aims to empower marketers to do more in house
- 19 February, 2019 09:36
A new product has been launched into the Australian market aiming to enable marketers to do more in house.
CX Lavender has launched a separate technology pure play company, CXTX, to empower marketers to create a better customer experience by simplifying the technology they need.
The company’s first product to market is no_code, a software tool aiming to enable marketers to produce agency-quality digital marketing in-house, in less time than it takes when engaging agencies or offshore suppliers.
A cloud-based tool, no_code has a drag-and-drop interface, so marketing departments and business owners without coding or design experience can create responsive eDMs, without writing any code.
With built-in asset and workflow management technology, no_code coordinates feedback and approvals in one place, keeps all assets on hand in a searchable library. Modular components custom-built to a brand’s guidelines means deeper brand integration and governance that traditional template-based platforms cannot provide.
No_code is designed to integrate with all major marketing automation platforms, such as Salesforce, IBM Watson and Adobe Marketing Cloud, enhancing creative quality and dynamic content capabilities.
The full suite of tools will expand within the next six months to include digital display advertising and landing pages, empowering marketers to create end-to-end digital communications in-house.
CX Lavender founder and chairman, Will Lavender, said there is a growing demand from clients for efficiency and moving their marketing efforts in-house.
“While marketers are itching for self-reliance, many currently lack the skills to bridge the gap between concept and final outcome – and that’s where CXTX can help. We see no_code as a game-changing tool that has the power to transform the creation of digital communication within marketing departments. CX Lavender’s creative roots have let us take no_code to places others would not go.”
CXTX head of technology and engineering, Clint Bauer, added the purpose of CXTX is to bridge the divide between complex technology and marketing.
“Our focus as a company is to develop powerful, simple-to-use technologies that enable marketers to create agency-quality digital communication in-house. No_code is designed from a marketer’s point of view and seamlessly brings the craft and skill of a specialist agency in-house through automated, intelligent software,” he said.
“Already in use by one major financial client, no_code has received substantial interest from a number of blue-chip companies and brands and we look forward to taking it to the market at large, both locally and overseas.”
CXTX is a technology company that aims to improve customer experience by simplifying the technology marketers need to connect with their customers.