CFO World

Apple and Salesforce announce strategic partnership

The initial focus areas of this strategic partnership include native Salesforce iOS apps for business

Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and Salesforce, announced at Dreamforce.

Working with Apple, Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS. The companies will also provide tools and resources for Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, and a new iOS App Development course on Trailhead, Salesforce's web-based learning platform. 

The initial focus areas of this strategic partnership include native Salesforce iOS apps for business. Salesforce will redesign the Salesforce Mobile App to give customers rich experiences exclusively on iOS, with Apple capabilities such as Siri Shortcuts, Face ID, Business Chat, and more. 

Salesforce will introduce a Trailhead Mobile App first on iOS. The partners will also deliver iOS apps for industries and small business that will serve their specific customer needs. 

Apple and Salesforce are also developing the first Salesforce Mobile SDK that is optimised for Swift, Apple’s programming language. The native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform.

To support developer learning and career growth, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift. 

“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” Apple CEO, Tim Cook, said. “With the powerful combination of iPhone, iPad and iOS, together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

Salesforce chairman and co-CEO, Marc Benioff, said the partnership brings together the world’s best CRM platform with with the world’s best devices for business. 

“Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future," he said. 

The Get started with iOS App Development Trail is available today. The new Salesforce Mobile SDK for iOS will be available by the end of 2018, the rebuilt Salesforce Mobile App will be available in early 2019, and the Trailhead Mobile App will launch later next year.

- Vanessa Mitchell travelled to Dreamforce as a guest of Salesforce.

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