CFO World

Qantas, NAB, CommBank and Lenovo among LinkedIn's top marketers list

LinkedIn's most powerful list in Australia highlights the top marketers in the country as well as CEOs and founders

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

According to the new 2017 Power profiles list of Australian marketers, the most influential CMOs in the country are Qantas EM group brand and marketing, Stephanie Tully; NAB’s CMO, Andrew Knott, CommBank’s group executive of marketing and strategy, Vittoria Shortt; Lenovo’s Asia-Pacific CMO, Nick Reynolds; and Myer’s executive GM of brand strategy and marketing, Michael Scott.

Joining them on the list are brand manager for the Goodyear Tire and Rubber Company, Cavan Brady, along with several agency CEOs and technologists, namely: M&C Saatchi group CEO, Jaimes Leggett; GroupM director of technical operations, Timothy Whitfield; and MediaCom head of systems and automation, Alex Kirk.

The LinkedIn list is based on the most viewed professionals across different fields. As well as marketers, the social media network also rated the most powerful professionals across CEOs and founders, government, HR and fashion.

In the CEO and founders list were RedBalloon founder, Naomi Simson; Boost Juice founder, Janine Allis; Kogan founder and CEO, Ruslan Kogan; Atlassian founder and owner, Scott Farquhar; and SumoSalad co-founder and CEO, SumoSalad.

They were joined by Telstra’s CEO, Andrew Penn, and Westpac Group CEO, Brian Hartzer, from the longer-standing company field, along with Freelancer.com CEO, Matt Barrie, and Canva co-founder and CEO, Melanie Perkins, on the digital upstart front.

LinkedIn A/NZ country manager, Matt Tindale, said those featured on the list had developed their brand on LinkedIn by sharing their diverse experiences and voicing opinions on topics that matter. LinkedIn has more than 9 million members in Australia and more than 500 million globally.

“These professionals are adding value to the community with their insights, helping our members get better at what they do and achieve their professional goals.”

Tindale also offered up a few tips to others looking to earn a place on the LinkedIn list next year. The first was to invest time in posting articles as well as thoughts and commentary, while the second was to have an authentic perspective. His third piece of advice was to nurture your network.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu