CFO World

Final call for your thoughts in CMO's State of the CMO insights research

CMO's State of the CMO insights report is our new annual editorial research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia and we need your contribution

CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.

CMO's State of the CMO insights report is our new annual editorial research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia.

The State of the CMO is designed to provide a benchmark in terms of the CMO position and marketing function, and shines a light on where marketing leaders are focusing their efforts and experiencing challenges. The questions in this survey relate to leadership responsibility, salary, tenure, technology, business and strategic priorities and will provide unique insight into the state of Australian marketing leadership.

Please help us in gauging the true state of affairs by spending 10 minutes completing in this survey, and you’ll have the opportunity to secure a luxury overnight stay for 2 at an Australian winery. You’ll also get yourself a complimentary copy of the full report.

Responses are strictly confidential, so please share your thoughts with us today and help us to bring you even more insight into the CMO role in Australia.

Click here to participate in the State of the CMO research.