CFO World

Report reveals most mobile-ready Aussie brands

New research from Ansible names the top ten Australian brands with the best mobile presence and performance

Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.

The 'mobile ready' brand index, which was produced by mobile martech agency, Ansible, revealed the top 10 Aussie brands offering the strongest mobile presence and performance within the IT, retail, property, food and beverages industries.

Out of the Aussie brands evaluated, Kogan came out on top, followed by real estate agents, McGrath Property.

Retailers General Pants Co and ecommerce fashion site, The Iconic, were next on the leaderboard, followed by beverage supplier, Lion Corporation, and retail giant, David Jones. Media channels, Ten Networks and Nine Entertainment, ranked seventh and eighth respectively. Myer and Billabong scraped through as the final top two.

Globally, Facebook took the leader spot, followed by 7-Eleven, Hyundai, Microsoft and Nike. Interestingly, Google ranked down the ladder at seventh place, with Adidas, OLX and Target taking the final three leadership spots.

Launched in in partnership with YouGov and Powered by Google Tools, the world’s first global “mobile ready” brand index ‘MDEX’ evaluated brands based on five key dimensions: Mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.

The research collated and analysed more than 240,000 data-points with 2000 brands assessed globally, analysing mobile quantitative and qualitative components such as google search rankings, google mobile site and app design principles, consumer usability and compelling content engagement.

As the study evolves, Ansible anticipated the MDEX will continue to inform and educate and brands, while serving as a key component for sustained growth and future performance in an ever-shifting and fragmented media landscape.

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