CMO to CEO: The power of customer leadership

Best & Less turnaround CEO and former marketing leader, Holly Kramer, shares how customer engagement and insight has been at the heart of her leadership success

In today’s world of technology innovation, really understanding the customer is more important than ever, according to Holly Kramer.

“This disruption that’s going on in so many industries is largely a function of unmet customer needs,” the experienced marketer, former CEO of Best & Less and now non-executive board director for a host of well-known Australian brands including Australia Post, Woolworths and Nine Entertainment, tells CMO.

“Whether it’s using technology to make your experience or product better, creating a new business model, or tapping the wisdom of the crowd through social, customers are so much more powerful today. Companies who for years have said customers are important now know they have to understand them to a degree they don’t currently.”

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