SpecSavers promotes marketing, CX leaders

Trio of promotions include marketing director, head of customer engagement and head of marketing planning

From left: Shaun Briggs, Jane Hoban and Dario Garma
From left: Shaun Briggs, Jane Hoban and Dario Garma

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Heading up the promotions list is director of marketing A/NZ, Jane Hoban, who is stepping up to trading director A/NZ after a four-year tenure at SpecSavers. In a statement, the retailer said the promotion was recognition for her role leading growth, customer acquisition and retention efforts.

Also getting a step up is Shaun Briggs, former head of marketing planning, who will now assume the role of director of marketing planning A/NZ overseeing all marketing activities. SpecSavers said the promotion merges the leadership of media, PR, planning and creative teams under a unified strategy.

In the statement, SpecSavers noted Brigg’s experience on agency-side including as MD of Initiative, GM of Dentsu Mitchell and client leadership positions at Mediacom will be invaluable in this new position. Briggs joined the retailer in January 2019.

The third promotion is that of Dario Garma, former head of customer engagement, ecommerce and strategic partnership. Garma is now the director of customer engagement, with a focus on driving business growth through an end-to-end customer strategy in A/NZ. Garma has been with SpecSavers for 15 years, commencing as a direct marketing manager before stepping up to head of customer engagement, ecommerce and strategic partnerships in May 2020.

The latest appointments come eight months after SpecSavers appointed three new senior marketers to up the ante on brand strategy, creative and CRM internally.




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