Uber appoints A/NZ sales lead to drive Uber Advertising business

Digital disruptor says it's looking to bring new advertising solutions for brands to both Uber Eats and its mobility business

Uber has officially taken the wrappers off Uber Advertising in A/NZ and appointed former LinkedIn sales lead, Michael Levine, to spearhead its development across the region.

A/NZ represents the company’s first advertising sales division outside of the US. Levine joins Uber Advertising after a 10-year tenure at LinkedIn, where he led sales teams across Australia and North America. Most recently, he held the title of head of enterprise for LinkedIn’s Marketing Solutions division in A/NZ. Prior to LinkedIn, Levine worked in sales roles at nineMSN and The Guardian (UK).

As head of Uber Advertising Sales A/NZ, Levine is tasked with building a local sales team to develop relationships across core restaurant partners within the Uber Eats app. The company said he’s also supporting global efforts to provide brands with new advertising opportunities across the mobility business.

Uber’s first foray into an advertising offer was sponsored listings for restaurant partners in the Uber Eats app in 2019. Last year, this extended to in-app advertising and Uber out-of-home (OOH) opportunities to the wider market.

“A/NZ is one of the world’s most creative and dynamic advertising markets, and we are excited to be launching Uber’s suite of advanced advertising services to brands in the region,” Uber Advertising global head of ad sales, Drew Mitchell, stated. “We could not think of a better leader than Michael to step into this pivotal role. His local and international experience, coupled with his deep relationship with brands and agencies will help A/NZ brands lead the world by using Uber’s unique and fast-growing advertising network.”

For his part, Levine said it was great to be joining as a foundational member of the global advertising sales business.

“With millions of users across the region, Uber Advertising has a huge opportunity to help brands connect with a variety of target audiences. The business is perfectly placed to provide marketers with first-party targeting across location and shopping data, with closed loop attribution, and at significant scale,” he said.

“Building on the foundations of the already strong advertising offering across Uber Eats, I’m excited to also be setting up a team that will help launch new offerings across digital and out of home formats for both the delivery and mobility a to further support advertisers’ performance and branding campaigns.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page     

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

Sign in