Uber appoints A/NZ sales lead to drive Uber Advertising business

Digital disruptor says it's looking to bring new advertising solutions for brands to both Uber Eats and its mobility business

Uber has officially taken the wrappers off Uber Advertising in A/NZ and appointed former LinkedIn sales lead, Michael Levine, to spearhead its development across the region.

A/NZ represents the company’s first advertising sales division outside of the US. Levine joins Uber Advertising after a 10-year tenure at LinkedIn, where he led sales teams across Australia and North America. Most recently, he held the title of head of enterprise for LinkedIn’s Marketing Solutions division in A/NZ. Prior to LinkedIn, Levine worked in sales roles at nineMSN and The Guardian (UK).

As head of Uber Advertising Sales A/NZ, Levine is tasked with building a local sales team to develop relationships across core restaurant partners within the Uber Eats app. The company said he’s also supporting global efforts to provide brands with new advertising opportunities across the mobility business.

Uber’s first foray into an advertising offer was sponsored listings for restaurant partners in the Uber Eats app in 2019. Last year, this extended to in-app advertising and Uber out-of-home (OOH) opportunities to the wider market.

“A/NZ is one of the world’s most creative and dynamic advertising markets, and we are excited to be launching Uber’s suite of advanced advertising services to brands in the region,” Uber Advertising global head of ad sales, Drew Mitchell, stated. “We could not think of a better leader than Michael to step into this pivotal role. His local and international experience, coupled with his deep relationship with brands and agencies will help A/NZ brands lead the world by using Uber’s unique and fast-growing advertising network.”

For his part, Levine said it was great to be joining as a foundational member of the global advertising sales business.

“With millions of users across the region, Uber Advertising has a huge opportunity to help brands connect with a variety of target audiences. The business is perfectly placed to provide marketers with first-party targeting across location and shopping data, with closed loop attribution, and at significant scale,” he said.

“Building on the foundations of the already strong advertising offering across Uber Eats, I’m excited to also be setting up a team that will help launch new offerings across digital and out of home formats for both the delivery and mobility a to further support advertisers’ performance and branding campaigns.”

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