CareSuper creates chief experience officer role

Former Telstra Super CMO steps into the newly created position at the industry superannuation fund

Digital strategy and journey-centric engagement are key capabilities CareSuper’s recently installed chief experience officer is bringing to the newly created role.

Former Telstra Super executive general manager of marketing and digital, Jean-Luc Ambrosi, joined the industry superannuation fund in June. He brings with him 20 years’ experience in marketing, working for brands such as National Australia Bank, BlackRock, Vanguard Australia as well as Telstra Super.

Ambrosi told CMO his new role has responsibility for leading the digital, member engagement and customer experience functions within the fund, now united under one portfolio. This includes member communication, member education, insurance and financial advice.

“This team will serve as a key enabler to support the fund’s growth ambitions whilst meeting the needs of existing members and helping them to achieve their best possible outcomes in retirement,” he said.

Ambrosi reports directly to CareSuper CEO, Julie Lander. “Julie is a very experienced and recognised superannuation leader, and I am particularly pleased to be working under her leadership,” he said.

Ambrosi said he was also attracted to CareSuper because of its highly regarded position in the superannuation market and focus on member outcomes.

“As a strong believer in the role of super, the opportunity to work for a profit-for member fund of this calibre, with a clear member-focused vision, is a very attractive proposition,” he commented. “I am looking forward to the challenge of further developing a member centric approach and purposeful innovation to deepen the relationship with members.”

Key skills acquired over his eight years with Telstra Super include digital strategy, journey-centric engagement mechanisms and the ability to leverage data and personalisation. During his tenure, Ambrosi also oversaw development of an award-winning retirement offering

“All of this will be put to good use in assisting me developing new strategies and initiatives,” he added.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in