CareSuper creates chief experience officer role

Former Telstra Super CMO steps into the newly created position at the industry superannuation fund

Digital strategy and journey-centric engagement are key capabilities CareSuper’s recently installed chief experience officer is bringing to the newly created role.

Former Telstra Super executive general manager of marketing and digital, Jean-Luc Ambrosi, joined the industry superannuation fund in June. He brings with him 20 years’ experience in marketing, working for brands such as National Australia Bank, BlackRock, Vanguard Australia as well as Telstra Super.

Ambrosi told CMO his new role has responsibility for leading the digital, member engagement and customer experience functions within the fund, now united under one portfolio. This includes member communication, member education, insurance and financial advice.

“This team will serve as a key enabler to support the fund’s growth ambitions whilst meeting the needs of existing members and helping them to achieve their best possible outcomes in retirement,” he said.

Ambrosi reports directly to CareSuper CEO, Julie Lander. “Julie is a very experienced and recognised superannuation leader, and I am particularly pleased to be working under her leadership,” he said.

Ambrosi said he was also attracted to CareSuper because of its highly regarded position in the superannuation market and focus on member outcomes.

“As a strong believer in the role of super, the opportunity to work for a profit-for member fund of this calibre, with a clear member-focused vision, is a very attractive proposition,” he commented. “I am looking forward to the challenge of further developing a member centric approach and purposeful innovation to deepen the relationship with members.”

Key skills acquired over his eight years with Telstra Super include digital strategy, journey-centric engagement mechanisms and the ability to leverage data and personalisation. During his tenure, Ambrosi also oversaw development of an award-winning retirement offering

“All of this will be put to good use in assisting me developing new strategies and initiatives,” he added.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What a great help! You can also use apps like Connecteam to establish great leadership. Not only that your management of employees would ...

Kimberly Wise

Why kindness is the make or break for modern leadership

Read more

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in