CareSuper creates chief experience officer role

Former Telstra Super CMO steps into the newly created position at the industry superannuation fund

Digital strategy and journey-centric engagement are key capabilities CareSuper’s recently installed chief experience officer is bringing to the newly created role.

Former Telstra Super executive general manager of marketing and digital, Jean-Luc Ambrosi, joined the industry superannuation fund in June. He brings with him 20 years’ experience in marketing, working for brands such as National Australia Bank, BlackRock, Vanguard Australia as well as Telstra Super.

Ambrosi told CMO his new role has responsibility for leading the digital, member engagement and customer experience functions within the fund, now united under one portfolio. This includes member communication, member education, insurance and financial advice.

“This team will serve as a key enabler to support the fund’s growth ambitions whilst meeting the needs of existing members and helping them to achieve their best possible outcomes in retirement,” he said.

Ambrosi reports directly to CareSuper CEO, Julie Lander. “Julie is a very experienced and recognised superannuation leader, and I am particularly pleased to be working under her leadership,” he said.

Ambrosi said he was also attracted to CareSuper because of its highly regarded position in the superannuation market and focus on member outcomes.

“As a strong believer in the role of super, the opportunity to work for a profit-for member fund of this calibre, with a clear member-focused vision, is a very attractive proposition,” he commented. “I am looking forward to the challenge of further developing a member centric approach and purposeful innovation to deepen the relationship with members.”

Key skills acquired over his eight years with Telstra Super include digital strategy, journey-centric engagement mechanisms and the ability to leverage data and personalisation. During his tenure, Ambrosi also oversaw development of an award-winning retirement offering

“All of this will be put to good use in assisting me developing new strategies and initiatives,” he added.

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