Nine appoints group CMO

Nine has promoted to director of its in-house creative team, Linda Dubois, to the newly created role of chief marketing officer.

The new position sees Dubois responsible for Nine’s group marketing and brand strategy with a remit to accelerate audience and revenue growth across its full portfolio including television, radio, publishing and digital.

Dubois has been with Nine for nine years, initially joining the business as director of sales for Sydney. Most recently, she has been director of Powered, Nine’s creative team developing solutions for B2B customers across print, digital, social and TV. She has more than 25 years’ experience in Australian media and previously held strategy, sponsorship and sales roles at network 10, as well as marketing and promotions at Southern Cross Austereo.

“Liana is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today,’ Nine CEO, Mike Sneesby, commented. “She is widely respected by her clients, industry peers and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth.”

Dubois said she was thrilled to be taking on the role of CMO, to further accelerate business growth “and revolutionise our role in the hearts and minds of consumers”. Dubois officially takes up the CMO reins on 11 July and will report to Sneesby.

“Nine’s strategic transformation has been significant, and I'm looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s media company,” she said.

Dubois becomes only the second group CMO to be appointed across Australia’s free-to-air TV owners, alongside Seven West Media’s CMO, Charlotte Valente.

Recent acquisitions that have extended Nine’s portfolio into other media channels include the purchase of the Fairfax business in 2018, and Macquarie Media in 2020.

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