Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.
The insurance group has confirmed Renee Davidson as its new GM marketing, reporting to Australian chief general manager of consumer, Mick Winter. Davidson joins Allianz from RACQ, where she’s spent the latest seven years overseeing marketing, most recently as its GM marketing and membership.
Davidson has two decades of experience as a marketing leader in financial services, working across organisations locally and in the UK including CommInsure, AMP, BT Financial Group and RACQ.
Davidson was recognised for her strategic marketing approach in the 2019 edition of the CMO50 list.
Allianz told CMO it’s now established four new centre of excellence teams: Marketing, digital, communications and customer strategy, insights and programs. In her role, Davidson will be responsible for the marketing function and a renewed focus on helping Allianz becoming a leading consumer brand in Australia.
“We are excited to welcome Renee to Allianz. She brings a deep insurance industry knowledge and appreciation of marketing strategy across brand, customer experience, product innovation, personalised marketing and digital,” Winter said.
“As a global company with over 3 million customers in Australia, Renee will be focused building Allianz’s presence in the Australian market and bringing to life our purpose of helping to secure the futures of our customers.”
Davidson said she was attracted to the opportunity to join one of the world's largest insurers and help further build the brand in Australia.
“Spending many years helping to develop one of Queensland's most well-known brands, I understand the importance of having a deep focus on customers and the world they live in,” she commented. “I look forward to applying this customer-first approach and building on Allianz's reputation to drive growth and loyalty.”
Davidson officially commenced her new role in June. An RACQ spokesperson said the club was currently recruiting for the GM of marketing and membership position.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration