Specsavers reshapes marketing with trio of new hires, promotions

Optical brand looks to realise significant growth by reshaping senior marketing team

From left: Carley Swan, Goran Majstorovic and Heather Murphy
From left: Carley Swan, Goran Majstorovic and Heather Murphy

Specsavers has brought on and promoted a trio of new senior marketers under its director of marketing as it looks to capitalise on growth.

The retail and optometrist brand has brought on former Coles Supermarkets brand strategist, Goran Majstorovic as its head of brand creative for A/NZ. Majstorovic has 20 years’ experience in-house and across agency roles and has spent the last 10 years with the supermarket giant, overseeing marketing, media and design functions.

Majstorovic said he’s keen to bring his extensive experience in brand strategy, creativity and brand love and innovation to Specsavers.

Heather Murphy also joins the local Specsavers team as head of marketing for special projects, having previously led the PR strategy for Specsavers in Australia, New Zealand, Finland, Sweden, The Netherlands, Norway and Denmark over a nine-year period. During her tenure, the company noted a wealth of work with leading designers such as Carla Zampatti and Ellery for the Specsavers Style division, CSR efforts including a partnership with the Fred Hollows Foundation, and establishing the Limited Edition frame range.

Murphy has 18 years’ experience in communication roles in all, including stints with Nintendo and Porter Novelli.

The third newly positioned role is across CRM. Former senior CRM manager, Carley Swan, has been promoted to head of CRM for A/NZ after working for the past five years to support Specsavers’ martech, data and CX projects. Swan’s background includes campaigns and partnerships across Coles and flybuys.

All are reporting to Specsavers director of marketing, Jane Hoban, with the positions effective immediately.

“This is a really exciting time for Specsavers Australia and New Zealand. I am so pleased for Heather to be returning to us from Specsavers Europe, for Carley to be taking the step up and for Goran to be joining us,” Hoban stated. “These people bring a wealth of experience to the leadership team, and their involvement in future projects that will continue building the Specsavers brand, helping us make a true impact on the health and wellbeing of Australians and New Zealanders.”

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