Former AMEX marketing chief switches financial services for tech

VP of marketing for American Express and Luxottica joins Australian enterprise data intelligence vendor as CMO

Jee Moon
Jee Moon

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.  

Moon joins the organisation with a firm remit to rebuild marketing for the business. She told CMO the role is a newly reinstated position, with Nuix having been without a marketing chief for some time.  

Moon reports to the CEO, Jonathan Rubinsztein, who also recently joined the organisation after a long career in the technology space and is tasked with building an executive team to lead the turnaround of Nuix. Rubinsztein is best known for his many years as CEO at Oracle reseller, Rock Rock Consulting, which was sold to UXC in 2004. In turn, UXC eventually became part of DXC Consulting in 2014.  

It was the opportunity to turnaround an Australian-born, global tech company to realise its untapped potential that appealed to Moon. ASX-listed Nuix positions itself as an enterprise software vendor specialising in transforming huge amounts of data from emails, social media, communications and other human-generated content into actionable intelligence.  

“The company exists to use technology as a force for good – that is a purpose I can get behind,” Moon said. “The focus is on building top-line growth, through better understanding and serving our customers and partners.”  

Moon brings a diverse career background and raft of experiences to the position. For the past four years at American Express, as vice-president of marketing. Prior to this, she was VP of marketing for Luxottica, overseeing brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, as well as more than 20 licensed brands. Luxottica also has a retail network of 400 stores across Australia and New Zealand.  

Moon’s resume also includes head of brand and marketing for Best & Less, head of group brand as well as director of advertising for Westpac, and brand roles at Vodafone locally and in the UK.  

“From Amex, I will take many lessons learnt on leading through Covid-induced uncertainty, and from Best & Less and Luxottica, the experience of rebuilding a brand and business from the inside out will be helpful,” Moon commented.  

In its latest trading up in May 2022, Nuix outlined three concurrent horizons it’s looking to realise in order to drive growth. The first is sales excellence including redefining its enterprise-wide marketing strategy and customer experience approach. The vendor is also working to evolve its technology to a modular platform approach, as well as establish an innovation pipeline for adjacent use cases for its enterprise data solutions.  

Nuix reported first-half revenues of $84 million, down 1.5 per cent year-on-year, as well as a 56.4 per cent drop in EBITDA to $13.8 million. However, the group also saw a 1.7 per cent increase in annualised contract value over the first half to $164.5 million. Highlights over the period included sizeable deal wins in North America, as well as renewals in Asia-Pacific’s government and defence sectors.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

Sign in