Panellists revealed for CMO and The Trade Desk in-person event looking into the future of audience connection

In-person event on 2 June will explore one of the key elements of the future of marketing: Audience connection

Finder head of growth, Jennifer Snell, Suncorp EGM of brand and marketing, Mim Haysom, and Marley Spoon chief growth and marketing officer, Kate Whitney, have joined the panel line-up for CMO and The Trade Desk's upcoming event on how brands can better connect with audiences.

CMO has partnered with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection. Through this event, we'll look into growing consciousness of how personal data is employed in marketing and advertising, the demise of cookies, ever-tighter privacy regulation and growing demand for brands to act and behave ethically.

We'll then explore how Australian brands are lighting the spark and achieving digital marketing and advertising prowess in this new paradigm. Key topics our all-star panel will be delving into include:

  • First-hand stories of brands activating first-party data and insight to better connect with audiences across digital channels and advertising
  • Brand trust and digital marketing’s changing impact in this equation
  • Digital marketing upskilling and team structures for success
  • How partnerships, alliances and ecosystems help grow modern audiences

The future of marketing powered by The Trade Desk special experiential event on 2 June 2022 will run alongside this year’s Vivid Festival. Don’t miss the chance to join us and secure your attendance here.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

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