WWF-Australia CMO heads to Geneva for international posting

Yves Calmette takes his next step with the NGO, relocating to Europe to lead international brand and network communications

WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.

Calmette has been with the organisation since February 2016 as Australian marketing chief as well as executive director of communications. In recent years, he’s been elected by his international peers to be the APAC representative at the WWF Leadership Communications Group, where 10 CMOs out of the 100 WWF offices sit. He’s also actively co-managed the global WWF brand and communications strategy to ensure WWF retains its position as a most trusted environmental NGO locally and globally.

Prior to WWF, Calmette held senior roles in a number of agencies including communications principal planner at Acon, loyalty marketing planning at Host/Havas and Carlson Marketing and managing director of the Arc Worldwide integrated marketing arm at Leo Burnett. He was also director of brand marketing in for Ursul Paris, based in Paris.  

Yves CalmetteCredit: WWF
Yves Calmette

Calmette’s new role is WWF international director of brand and network communications, reporting into the director of marketing and communications.

“WWF is one of the most beautiful, powerful and inspiring brands in the world. Managing it at the global level is a true honour, in particular at a time when WWF is needed the most if we want to save the planet before it’s too late,” Calmette told CMO.

He highlighted the successful reorganisation of the marketing department into a digital/data-led in-house creative agency powerhouse as one of the milestones of his tenure. This has helped attract more than 2.4 million supporters, up from 500,000 five years ago.

During Calmette’s tenure, WWF has doubled revenue and maintain its reputation as the most trusted environmental NGO.

Another milestone achievement externally has been the launch of Regenerate Australia, an ambitious $300 million conservation, communications and fundraising platform aimed at protecting, restoring and future-proofing the nation’s unique wildlife and natural habitat. The multi-year program launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters.

All of these efforts have been Calmette repeatedly recognised in the CMO50 of Australia’s most innovative and effective marketing leaders since 2017.

Locally, CMO understands WWF-Australia’s head of communications and engagement will temporarily take over the CMO post while a permanent solution is determined.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page   

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in