WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.
Calmette has been with the organisation since February 2016 as Australian marketing chief as well as executive director of communications. In recent years, he’s been elected by his international peers to be the APAC representative at the WWF Leadership Communications Group, where 10 CMOs out of the 100 WWF offices sit. He’s also actively co-managed the global WWF brand and communications strategy to ensure WWF retains its position as a most trusted environmental NGO locally and globally.
Prior to WWF, Calmette held senior roles in a number of agencies including communications principal planner at Acon, loyalty marketing planning at Host/Havas and Carlson Marketing and managing director of the Arc Worldwide integrated marketing arm at Leo Burnett. He was also director of brand marketing in for Ursul Paris, based in Paris.
Calmette’s new role is WWF international director of brand and network communications, reporting into the director of marketing and communications.
“WWF is one of the most beautiful, powerful and inspiring brands in the world. Managing it at the global level is a true honour, in particular at a time when WWF is needed the most if we want to save the planet before it’s too late,” Calmette told CMO.
He highlighted the successful reorganisation of the marketing department into a digital/data-led in-house creative agency powerhouse as one of the milestones of his tenure. This has helped attract more than 2.4 million supporters, up from 500,000 five years ago.
During Calmette’s tenure, WWF has doubled revenue and maintain its reputation as the most trusted environmental NGO.
Another milestone achievement externally has been the launch of Regenerate Australia, an ambitious $300 million conservation, communications and fundraising platform aimed at protecting, restoring and future-proofing the nation’s unique wildlife and natural habitat. The multi-year program launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters.
Locally, CMO understands WWF-Australia’s head of communications and engagement will temporarily take over the CMO post while a permanent solution is determined.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration