WWF-Australia CMO heads to Geneva for international posting

Yves Calmette takes his next step with the NGO, relocating to Europe to lead international brand and network communications

WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.

Calmette has been with the organisation since February 2016 as Australian marketing chief as well as executive director of communications. In recent years, he’s been elected by his international peers to be the APAC representative at the WWF Leadership Communications Group, where 10 CMOs out of the 100 WWF offices sit. He’s also actively co-managed the global WWF brand and communications strategy to ensure WWF retains its position as a most trusted environmental NGO locally and globally.

Prior to WWF, Calmette held senior roles in a number of agencies including communications principal planner at Acon, loyalty marketing planning at Host/Havas and Carlson Marketing and managing director of the Arc Worldwide integrated marketing arm at Leo Burnett. He was also director of brand marketing in for Ursul Paris, based in Paris.  

Yves CalmetteCredit: WWF
Yves Calmette

Calmette’s new role is WWF international director of brand and network communications, reporting into the director of marketing and communications.

“WWF is one of the most beautiful, powerful and inspiring brands in the world. Managing it at the global level is a true honour, in particular at a time when WWF is needed the most if we want to save the planet before it’s too late,” Calmette told CMO.

He highlighted the successful reorganisation of the marketing department into a digital/data-led in-house creative agency powerhouse as one of the milestones of his tenure. This has helped attract more than 2.4 million supporters, up from 500,000 five years ago.

During Calmette’s tenure, WWF has doubled revenue and maintain its reputation as the most trusted environmental NGO.

Another milestone achievement externally has been the launch of Regenerate Australia, an ambitious $300 million conservation, communications and fundraising platform aimed at protecting, restoring and future-proofing the nation’s unique wildlife and natural habitat. The multi-year program launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters.

All of these efforts have been Calmette repeatedly recognised in the CMO50 of Australia’s most innovative and effective marketing leaders since 2017.

Locally, CMO understands WWF-Australia’s head of communications and engagement will temporarily take over the CMO post while a permanent solution is determined.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page   

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in