The Marketing Academy has revealed its latest tranche of 30 scholars including 18 client-side marketing, media and brand managers and leaders.
The eighth annual candidates were chosen through a three-stage process and come from client-side brands, media owners, agencies and startups. Under the Marketing Academy program, they’ll now be put through a mix of three bootcamps and masterclasses, one-to-one mentor sessions and executive coaching to build up their leadership skills and aptitude.
The scholars also this year get access for 10 of their teams and colleagues to partake in The Marketing Academy’s online development program, Virtual Campus, which launched last year in the midst of the pandemic.
“It is deeply gratifying to see that the marketing, media and advertising industry remains committed to developing the skills and leadership capability of its talent through its ongoing support of The Marketing Academy in Australia,” The Marketing Academy founder and global CEO, Sherilyn Shackell, said.
“Along with our mentors, executive coaches, partners’ and teaching faculty, we remain utterly dedicated to ensuring the pipeline of future Board level talent continues to thrive and that our incredible Scholars will be supported in their ambitions to positively impact our brands and agencies for years to come.”
The Marketing Academy Australia Scholarship Program is funded in 2022 by long-term partners Google, Commonwealth Bank, KFC, IAG, plus global partner, Salesforce. Two new partners have also joined this year locally: Deloitte Digital and Dentsu.
The 2022 Marketing Academy scholars list:
Patrick Barbaro, head of group media, Coles
Renata Bertram, VP A/NZ marketing, Salesforce
Emily Cook, head of client partnerships, Dentsu ANZ
Ben Coverdale, founder, March One
Katie Dally, general manager, Thinkerbell
Jessica Farahar, marketing manager, KFC
EJ Gamboa, head of performance media, Vodafone Australia
Mateusz Glazewski, group digital strategy director (AU), MediaCom Worldwide
Ruth Haffenden, managing partner, The Works
Elly Hewitt, managing director, Alt Shift
Sophie Hirst, brand and reputation marketing, Google
Anna Jackson, creative strategy manager – marketing, IAG
Tobias Johnstone, executive manager, audience and growth, REA Group
John Kerrison, director - media and social brand digital and comms, NSW Department of Customer Service
Marisa Laria, marketing and communications Manager, Revlon
Jade Lish, portfolio marketing manager, Global Brands, Mars Food
Andrew May, chief growth officer, V2 Food
Philippa Moig, business director, OMD Australia
Benjamin Montague, head of brand, integrated campaigns and experiences APAC, IBM
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders