The Marketing Academy 2022 scholars revealed

Latest next-gen marketing chief candidates stretch from FMCG and financial services to tourism, plant-based food, telecoms, technology and digital

2022 Marketing Academy cohort
2022 Marketing Academy cohort

The Marketing Academy has revealed its latest tranche of 30 scholars including 18 client-side marketing, media and brand managers and leaders.

The eighth annual candidates were chosen through a three-stage process and come from client-side brands, media owners, agencies and startups. Under the Marketing Academy program, they’ll now be put through a mix of three bootcamps and masterclasses, one-to-one mentor sessions and executive coaching to build up their leadership skills and aptitude.

Chief marketing officer mentors helping this year’s scholars include KFC CMO, Kristi Woolrych, ANZ CMO, Sweta Mehra, Arnott’s CMO, Jenni Dill, HiPages chief customer officer, Stuart Tucker, Tourism Australia CMO, Susan Coghill, Telstra CMO, Jeremy Nicholas, IAG CMO, Brent Smart, Coles CMO, Lisa Ronson, Lion consumer and brand director, Anubha Sahasrabuddhe, and ABC director of audiences, Leisa Bacon. The wider mentor list also includes leaders from agency brands including IPG Mediabrands and Omnicom Media Group.

The scholars also this year get access for 10 of their teams and colleagues to partake in The Marketing Academy’s online development program, Virtual Campus, which launched last year in the midst of the pandemic.

“It is deeply gratifying to see that the marketing, media and advertising industry remains committed to developing the skills and leadership capability of its talent through its ongoing support of The Marketing Academy in Australia,” The Marketing Academy founder and global CEO, Sherilyn Shackell, said.

“Along with our mentors, executive coaches, partners’ and teaching faculty, we remain utterly dedicated to ensuring the pipeline of future Board level talent continues to thrive and that our incredible Scholars will be supported in their ambitions to positively impact our brands and agencies for years to come.”

The Marketing Academy Australia Scholarship Program is funded in 2022 by long-term partners Google, Commonwealth Bank, KFC, IAG, plus global partner, Salesforce. Two new partners have also joined this year locally: Deloitte Digital and Dentsu.

The 2022 Marketing Academy scholars list:

Patrick Barbaro, head of group media, Coles

Renata Bertram, VP A/NZ marketing, Salesforce

Emily Cook, head of client partnerships, Dentsu ANZ

Ben Coverdale, founder, March One

Katie Dally, general manager, Thinkerbell

Jessica Farahar, marketing manager, KFC

EJ Gamboa, head of performance media, Vodafone Australia

Mateusz Glazewski, group digital strategy director (AU), MediaCom Worldwide

Ruth Haffenden, managing partner, The Works

Elly Hewitt, managing director, Alt Shift

Sophie Hirst, brand and reputation marketing, Google

Anna Jackson, creative strategy manager – marketing, IAG

Tobias Johnstone, executive manager, audience and growth, REA Group

John Kerrison, director - media and social brand digital and comms, NSW Department of Customer Service

Marisa Laria, marketing and communications Manager, Revlon

Jade Lish, portfolio marketing manager, Global Brands, Mars Food

Andrew May, chief growth officer, V2 Food

Philippa Moig, business director, OMD Australia

Benjamin Montague, head of brand, integrated campaigns and experiences APAC, IBM

Chris Murphy, general manager, The Hallway

Philippa Noilea-Tani, chief investment officer, Wavemaker

Krishma Sood, marketing manager for Shapes, Arnott’s

Ed Steiner, managing partner, Hall & Partners

Rebecca Tearle, group marketing manager - Business Awards, Telstra

Emma Terry, CMO, Tourism Tasmania

Kate Thomas, marketing director, Aje

Dan Tintner, partner, Deloitte Digital

Katreena Tyson, executive manager brand strategy, CommBank

Tanya Vragalis, managing director, TBWA

Debbie Wine, CMO A/NZ, Zip 

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