H&R Block marketing and digital leader to become new chief marketing officer of World Vision Australia
Louise Cummins is switching tax services for the not-for-profit sector and taking up the chief marketing officer’s post at World Vision Australia.
Cummins has spent the last four-and-a-half years with H&R Block as marketing and digital innovations director, orchestrating a rebuild of its marketing technology and customer engagement capabilities. The work saw Cummins recognised in the 2021 edition of the CMO50 list of Australia’s most innovative and effective marketing leaders.
Prior to this, she held marketing roles across Optus, Australia Post, MGM, Fujifilm, Seven West Media and 3M.
Credit: H&R Block Cummins takes up the CMO reins at World Vision Australia on 28 March 2022. She fills a role left open since the departure of Maryanne Tsiatsias in July 2021 to become director of marketing at Seek A/NZ.
Cummins is no stranger to World Vision, having previously spent four years with the international organisation. During this time, she lived in Cambodia and worked on building World Vision’s investing arm, VisionFund. She said she was excited to reignite her association with World Vision.
“I have long admired the way World Vision Australia is driven by meaningful change and original thinking,” Cummins said. “But great ideas need great people to bring them to life, and I believe World Vision is supported by an incredible team who inspire and innovate in equal measure.”
World Vision Australia CEO, Daniel Wordsworth said, attracting Louise was a huge coup.
“We were incredibly impressed with Louise both personally and professionally. Not only is she a brilliant marketer with a real flair for creativity and digital innovation, she has also proved her artistic creativity by authoring a book, and has freely given much of her own time in her work for charities and not-for-profits,” he said. “And an added bonus: She’s already seen first-hand what World Vision can do working with vulnerable communities.”
A spokesperson for H&R Block told CMO the group is currently evaluating the marketing and digital structure and will release a further update in the coming weeks.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders