Prior to this, she held marketing roles across Optus, Australia Post, MGM, Fujifilm, Seven West Media and 3M.
Cummins takes up the CMO reins at World Vision Australia on 28 March 2022. She fills a role left open since the departure of Maryanne Tsiatsias in July 2021 to become director of marketing at Seek A/NZ.
Cummins is no stranger to World Vision, having previously spent four years with the international organisation. During this time, she lived in Cambodia and worked on building World Vision’s investing arm, VisionFund. She said she was excited to reignite her association with World Vision.
“I have long admired the way World Vision Australia is driven by meaningful change and original thinking,” Cummins said. “But great ideas need great people to bring them to life, and I believe World Vision is supported by an incredible team who inspire and innovate in equal measure.”
World Vision Australia CEO, Daniel Wordsworth said, attracting Louise was a huge coup.
“We were incredibly impressed with Louise both personally and professionally. Not only is she a brilliant marketer with a real flair for creativity and digital innovation, she has also proved her artistic creativity by authoring a book, and has freely given much of her own time in her work for charities and not-for-profits,” he said. “And an added bonus: She’s already seen first-hand what World Vision can do working with vulnerable communities.”
A spokesperson for H&R Block told CMO the group is currently evaluating the marketing and digital structure and will release a further update in the coming weeks.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.