Hipages brings on new brand and growth leaders to marketing team

Online tradie marketplace hires new head of growth and head of brand and communications

Liz Wise and Paul Martin
Liz Wise and Paul Martin

Online tradie marketplace, hipages, has hired two new faces to join its marketing management team.

The new recruits include Paul Martin, who joins the business in the newly created role of head of growth, and Liz Wise, who becomes head of brand and communications.

Martin has more than 15 years’ experience in digital marketing, customer experience and consumer-led strategies. Originally from the UK, he was responsible for setting up digital marketing agency, Epiphany (now Jaywing) in the local market, then spent two-and-a-half years as general manager of performance marketing consultancy, PeriscoPe. Key brands in his portfolio included Lego, Culture Kings, Budget Direct, Anytime Fitness, Retail Apparel Group and Domain. 

Wise, meanwhile, has worked for the last two years in marketing leadership consulting roles. Her resume includes 20 years of agency, consulting and client-side experience, including stints with Razorfish, AKQA, Wunderman and Digital Outlook. Brands on her roster over her career included Ford, Land Rover, Nike, Google, Dyson, BlackBerry, Barclays and Herbal Essences in Australia, the UK, Europe and North America.

A former creative turned strategist, Wise returned to Australia in 2015 and worked at WECollective on relaunching Western Sydney University. She’s also consulted on similar projects for Jurlique, AFTRS and NIDA. 

“In finding our next head of brand and comms, we were looking for someone who would not only help elevate our level of strategic brand thinking but someone who also knows what first-class execution looks like. In Liz, we think we've filled that requirement completely,” said hipages Group VP of marketing, Nick Ellery.

Martin offered leadership experience, strategic nous and technical expertise, Ellery continued.

“The digital landscape gets more and more difficult to navigate every year, and a lot of our quick wins in this space have already been realised. In order to ensure we continue to innovate and grow in this space, we have appointed Paul as our head of acquisition due to his leadership experience, strategic chops, and technical expertise earned across years of senior roles in digital agencies,” he said.

Hipages now boasts of more than 31,000 trusted tradies and over three million users and recently acquired New Zealand business, Builderscrack, for $11.8m in a combined cash and equity deal.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page        

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in