New chief marketing and growth leader among trio of fresh UniSuper execs

Industry super fund brings on new marketing leader as well as CFO and head of member and advice

From left: Dani Murrie, Anastasia Crisafi and Danielle Mair
From left: Dani Murrie, Anastasia Crisafi and Danielle Mair

UniSuper has recruited a new chief marketing and growth officer as one of a trio of new faces to its executive leadership team.  

Dani Murrie has joined the industry super fund from MetLife, where she was a senior consultant for 18 months. Her background in finance includes product, marketing and customer management roles with Colonial First State, Westpac, Commonwealth Bank and First Abu Dhabi Bank in the UAE.  

Murrie will sit alongside two other female executive leaders joining the team: UniSuper’s new chief member and advice officer, Danielle Mair, and chief financial officer, Anastasia Crisafi.  

UniSuper CEO, Peter Chun, said the three newly created roles will support organisation-wide strategic alignment aimed at helping the business deliver greater value to members through competitive returns, low fees and excellent service.  

“UniSuper has always championed Australia’s brightest thinkers, across our member base and our employees, and I am focused on bringing together a leadership team with a wide variety of skillsets and backgrounds. We’re proud to be a diverse fund for a diverse nation,” Chun said.  

“Creating these positions and appointing three remarkable leaders was an easy choice for us – they were the standout candidates. Each new hire brings unique and valuable perspectives to the fund as we put a greater focus on growth and financial management in an increasingly competitive super landscape.”  

Murrie’s remit brings together marketing, digital, product and employer partnerships in the name of driving growth. She appointment follows the departure of chief marketing and strategy officer, Anand Thomas, last November.  

“UniSuper has such a strong story to tell – with a history of strong long-term performance and low fees. I look forward to accelerating the lift in brand awareness and delivering an exceptional employer and customer experience,” she commented.  

Mair, meanwhile, will be responsible for streamlining member experience when she commences her role on 1 March 2022.  She joins UniSuper from Sunsuper, where she held a number of senior leadership roles including acting chief strategy, member growth and advice officer, manager of enterprise change and executive general manager of customer engagement. Prior to Sunsuper, Mair held senior leadership roles at Macquarie Bank, MBF and Suncorp across advisor and client services, contact centre, transformation project management and customer service.  

“I’m looking forward to taking on the new challenges presented by joining a growing fund – helping ensure that our members get the most out of their super,” Mair said.  

Crisafi has been appointed UniSuper’s new CFO from Link Group, where she worked for the last seven years, most recently as global finance director of retirement and superannuation solutions. She starts at UniSuper on 1 April 2022.  

UniSuper was founded in October 2000 through a merger between the Superannuation Scheme for Australian Universities (SSAU) and the Tertiary Education Superannuation Scheme (TESS) and had $101 billion under management as at 30 June 2021.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page        

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...


Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more



CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...


The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in