Yahoo marketing chief switches to TikTok

Director of brand and marketing responsible for the rebranding of Yahoo7 to Verizon Media Business to head up business marketing at TikTok

Anny Havercroft
Anny Havercroft

Yahoo director of brand and marketing, Anny Havercroft, has left her post to take up a business marketing leadership role at TikTok.  

Havercoft spent more than four years with Yahoo, working with the business as it integrated a collection of media brands including Yahoo, AOL and TechCrunch under the Verizon Media moniker. Verizon rebranded to Yahoo earlier in 2021 after being bought out by private equity firm, Apollo Global Management.  

Her marketing and brand work saw Havercroft recognised among the top 50 marketing leaders across Australia in the 2020 edition of the CMO50.  

Havercroft originally joined as head of brand for the Yahoo7 joint venture business formed between Yahoo and the Seven West Media, which was fully acquired by Verizon in 2018. As part of the transition to Verizon ownership and following the short-lived rebranding of the group to Oath, Havercroft was instrumental in rebranding the organisation once more in early 2019 to Verizon Media Business.    

Prior to this, Havercroft worked in senior leadership at MediaCom, rising to managing director of the agency’s Australian business in 2015.  

Havercroft officially finished up at Yahoo on 17 November. The company is now in the process of appointing a new marketing leader.  

She joins TikTok as head of business marketing from 22 November, reporting into Australian general manager, Brett Armstrong.    

“Let’s face it, no matter where you look, there’s no avoiding TikTok. I was first drawn to TikTok as a consumer and love the authenticity, hilarity and connectedness of the community,” Havercroft told CMO. “The platform’s mission to inspire creativity and bring joy really resonates with me and clearly many Aussies given the exponential growth in downloads over the past 12 months.  

“What excites me as a marketer is that TikTok is shifting the paradigm on what it means to advertise in a world where creativity is democratised and the community actively participates in bringing brand messages to life. I’m looking forward to working with the amazing talent at TikTok and helping brands harness the power of diverse communities for growth.”

Yahoo vice-president of A/NZ INSEA, Paul Sigaloff, thanked Havercroft for her efforts during a time of change for the business.  

“Over the past four-and-a-half years, Anny has been a much loved, respected and valued member of the Yahoo family,” he told CMO. “During that time, she’s successfully overseen three rebrands, the launch of Yahoo Finance, delivered countless consumer events and worked closely with our talented team to develop a raft of market-leading B2B programs and B2C campaigns. These contributions have helped drive Yahoo's record performance over the past two years.”  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page


Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!


What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in