Bradshaw joins CarExpert as inaugural chief exprience and innovation officer

Former Volkswagen Group and Target customer leader joins Australian automotive publishing group

Automotive publishing group, CarExpert, has brought on former Volkswagen customer experience leader, Jason Bradshaw, as its first chief experience and innovation officer to spearhead customer growth efforts.

Bradshaw spent the last five-and-a-half years with Volkswagen Group in Australia, the first three-and-a-half as chief customer officer, then with an extended remit also including marketing between January 2019 and April 2021. He boasts of a range of customer management and operational roles across his career to date, including with Optus, Fairfax, NSW Department of Finance and Services and Target Australia.

Bradshaw has also authored his own book, The Power of CEX, on how to orchestrate modern customer experience management and is working on a second book due for release in the New Year.  

Credit: Jason Bradshaw

In his new role at CarExpert, Bradshaw’s first priority is to oversee expansion of the publishing group’s CarExpert Experience Centres. The first of these was trialled for 12 weeks earlier this year at Sydney’s Warringah Mall and visited by 32,000 people. The centre provides independent advice on how to identify the right car to purchase outside of a dealership sales environment.

According to CarExpert, 90 per cent of those who interacted with the “all help and no sell” centre valued the advice provided. The CarExpert business model is based on automotive manufacturers and dealers paying for each consumer that reads one of its independent reviews.  

“I’m extremely excited to have Jason Bradshaw join our team. His diverse experience, passion and track record f or creating meaningful, innovative consumer experiences will be of great value as we continue to grow, especially in terms of the CarExpert Experience centres,” said CarExpert co-founder, Alborz Fallah.

For his part, Bradshaw said the next centre is due to open in the first half of 2022.

“As CarExpert’s first chief experience and innovation officer, I ’m focused on ensuring that we continue to find new ways to not only connect with a larger audience but to create engaging relationships that benefit CarExpert, automotive brands and their dealer partners,” he stated. “So that ultimately, the consumer is able to make an informed decision about their next vehicle choice, a decision that brings them joy and fulfils their expressed and unexpressed desires.”

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!


What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in