New CMO appointment as Gumtree, Autotrader and CarsGuide integrate

Trio of executive appointments made by parent company as it works to integrate the three marketplaces operationally

A new chief marketing officer has become the latest in a trio of executive-level appointments made across Gumtree Australia, CarsGuide and Autotrader as parent company, Adevinta, works to better integrate the businesses operationally.

Manisha Seewal joins the group in October as group marketing chief, reporting into managing director, Mark Kehoe. She joins from Singapore-based automotive marketplace, Carro, where she spent three years as group CMO. Prior to this, Seewal worked as head of marketing for Tokio Marine Insurance Group, also based in Singapore. Her resume also includes marketing roles with Aviva, HSBC Insurance and Great Eastern Life.

Seewal will join an executive team that includes recently appointed chief product officer, Daniel Evans, plus director of commercial partnerships. Shannon Fitzpatrick. She takes up a group CMO role with the Gumtree, CarsGuide and Autotrader brands following the departure of former Gumtree head of marketing, Amanda Behre, in September.

Manisha SeewalCredit: Gumtree
Manisha Seewal

In a statement, Kehoe said the three key leadership appointments are about supporting a strategic evolution of the business. Gumtree, CarsGuide and Autotrader joined forces in June 2020 under the ownership of eBay Classifieds Group. The combo were then acquired by global online classifieds specialist, Adevinta, earlier this year.

“As we look to the future, we need the best in the industry to help drive our strategy and realise the potential of our integrated business. Manisha, Daniel and Shannon all have a key role to play in that evolution,” Kehoe said.

On the priority list is further integration of the businesses to realise synergies, while retaining distinct brand identity for each division. Identifying growth opportunities is also firmly on the agenda for the trio of leaders.

Kehoe said each team member offers domain expertise and will support the transformation to a single business across the three brands.

“Manisha offers highly relevant marketing experience in both horizontal and vertical classifieds businesses,” he continued. “Daniel comes with a deep knowledge of product development in the transactional and mobile-first realm. Shannon understands the role of data and how to connect with audiences through solutions that are client-centric.

“With oversight from our new leadership team, our brands will work closely to deliver results across every part of the business, from marketing and technology to media and beyond.”

Kehoe pointed to the recent integration of digital product development and adoption of motor solutions from CarsGuide and Autotrader into Gumtree as an example of how the combination is also paying dividends.

“Likewise, we’re also seeing terrific value in offering our motor dealers listings across all three sites allowing them to reach larger audiences,” he said.

“As the needs of our stakeholders continue to evolve, so does our strategy. Online classifieds are being led by consumers looking for a seamless process to buy and sell and also by advertisers seeking contextual solutions driven by data. Reinvigorating our leadership team means we’ll be able to focus on enhancing our combined business offering to support these needs while continuing to provide Australians with the things they already love about our platforms.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts



CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...


The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...

Paul F

Driving digital marketing effectiveness

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in