ABC recruits new head of marketing

Former Taronga Zoo, Nine and News Corp marketer joins the Australian Broadcasting Corporation team

Karen Madden
Karen Madden

Australian Broadcasting Corporation (ABC) has brought on a new head of marketing to the team.

Karen Madden joins the national broadcaster as head of marketing, reporting to director of audiences, Leisa Bacon. She comes across from Taronga Conservation Society, where she’s been division director of marketing, communications and fundraising for the past year. The society oversee both Taronga Zoo and Western Plains Zoo Dubbo.

Prior to this, Madden was group marketing director at Nine for two-and-a-half years, and also previously worked for a second media giant, News Corp Australia, as general manager of trade marketing and media services. Her resume also includes media, sponsorship and marketing roles with Woolworths, Goodman Fielder Foods and Coles Group.

In a statement, Bacon noted Madden’s has a strong track record of bringing brands to life through insightful and innovative campaigns and said she will be invaluable in helping to drive the ABC forward. Madden officially joins the ABC team on 29 November 2021.

“We’re delighted to have someone of Karen’s talent and experience join our award-winning ABC marketing team,” Bacon said. “Her extensive industry knowledge and a passion for people and the media provides a very adaptable skill set, which will help to drive the ABC’s marketing efforts forward in a changing landscape.”

Madden takes up the marketing reins following the departure of former head of marketing, Jocelin Abbey, who left the role after nearly four years to join the Guardian Australia as head of growth.

A Taronga Conservation Society Australia spokesperson thanked Madden for her contribution but didn't provide update on a potential replacement for the role. 

“Karen Madden has played an important role at Taronga, and her guidance and leadership has strengthened our organisation as we navigated a challenging period. We are very grateful to Karen for her contribution and wish her all the best in her new role," the spokesperson said. 

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