ABC recruits new head of marketing

Former Taronga Zoo, Nine and News Corp marketer joins the Australian Broadcasting Corporation team

Karen Madden
Karen Madden

Australian Broadcasting Corporation (ABC) has brought on a new head of marketing to the team.

Karen Madden joins the national broadcaster as head of marketing, reporting to director of audiences, Leisa Bacon. She comes across from Taronga Conservation Society, where she’s been division director of marketing, communications and fundraising for the past year. The society oversee both Taronga Zoo and Western Plains Zoo Dubbo.

Prior to this, Madden was group marketing director at Nine for two-and-a-half years, and also previously worked for a second media giant, News Corp Australia, as general manager of trade marketing and media services. Her resume also includes media, sponsorship and marketing roles with Woolworths, Goodman Fielder Foods and Coles Group.

In a statement, Bacon noted Madden’s has a strong track record of bringing brands to life through insightful and innovative campaigns and said she will be invaluable in helping to drive the ABC forward. Madden officially joins the ABC team on 29 November 2021.

“We’re delighted to have someone of Karen’s talent and experience join our award-winning ABC marketing team,” Bacon said. “Her extensive industry knowledge and a passion for people and the media provides a very adaptable skill set, which will help to drive the ABC’s marketing efforts forward in a changing landscape.”

Madden takes up the marketing reins following the departure of former head of marketing, Jocelin Abbey, who left the role after nearly four years to join the Guardian Australia as head of growth.

A Taronga Conservation Society Australia spokesperson thanked Madden for her contribution but didn't provide update on a potential replacement for the role. 

“Karen Madden has played an important role at Taronga, and her guidance and leadership has strengthened our organisation as we navigated a challenging period. We are very grateful to Karen for her contribution and wish her all the best in her new role," the spokesperson said. 

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in