ABC recruits new head of marketing

Former Taronga Zoo, Nine and News Corp marketer joins the Australian Broadcasting Corporation team

Karen Madden
Karen Madden

Australian Broadcasting Corporation (ABC) has brought on a new head of marketing to the team.

Karen Madden joins the national broadcaster as head of marketing, reporting to director of audiences, Leisa Bacon. She comes across from Taronga Conservation Society, where she’s been division director of marketing, communications and fundraising for the past year. The society oversee both Taronga Zoo and Western Plains Zoo Dubbo.

Prior to this, Madden was group marketing director at Nine for two-and-a-half years, and also previously worked for a second media giant, News Corp Australia, as general manager of trade marketing and media services. Her resume also includes media, sponsorship and marketing roles with Woolworths, Goodman Fielder Foods and Coles Group.

In a statement, Bacon noted Madden’s has a strong track record of bringing brands to life through insightful and innovative campaigns and said she will be invaluable in helping to drive the ABC forward. Madden officially joins the ABC team on 29 November 2021.

“We’re delighted to have someone of Karen’s talent and experience join our award-winning ABC marketing team,” Bacon said. “Her extensive industry knowledge and a passion for people and the media provides a very adaptable skill set, which will help to drive the ABC’s marketing efforts forward in a changing landscape.”

Madden takes up the marketing reins following the departure of former head of marketing, Jocelin Abbey, who left the role after nearly four years to join the Guardian Australia as head of growth.

A Taronga Conservation Society Australia spokesperson thanked Madden for her contribution but didn't provide update on a potential replacement for the role. 

“Karen Madden has played an important role at Taronga, and her guidance and leadership has strengthened our organisation as we navigated a challenging period. We are very grateful to Karen for her contribution and wish her all the best in her new role," the spokesperson said. 

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page


Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in