The Marketing Academy’s Scholarship Program calls for nominations for its eighth annual marketing leadership program
The annual leadership development scholarship program at The Marketing Academy is now open for nominations of potential marketing industry leaders by bosses or peers.
The program runs between March and November 2022 and gives scholars a leadership-oriented curriculum and access to top c-suite mentors and executive coaches.
Last year, more than 500 marketing, advertising, media and communications professionals competed for 30 places in the Australian program, which was the seventh to be run here by the UK-based industry educator. Since The Marketing Academy opened its doors in the UK a decade ago, more than 700 leaders around the world have graduated from programs that have been described as ‘life changing’.
Selection for The Marketing Academy programs is merit-based and free because the not-for-profit organisation is supported by sponsorships. This year, the eighth Australian scholarship is being sponsored by Google, Commonwealth Bank, Salesforce, KFC and IAG.
The Marketing Academy founder and global CEO, Sherilyn Shackell, said leaders’ ability to navigate the future of business is key to the prosperity of the marketing and communications industries.
“We are totally committed to investing in exceptional talent and enabling them to thrive with a curriculum aimed at supercharging their potential and maximising their impact," she said.
Graduates are supported by ongoing alumni programs, supplemented via The Marketing Academy Virtual Campus, a 12-month program of lectures, masterclasses and workshops exclusive to The Marketing Academy community and its sponsors. The Australia Alumni program is sponsored by American Express and has 180 members.
Salesforce vice-president and CMO, APAC marketing is a 2021 program scholar. He said becoming a great leader is “incredibly hard”.
“It's less about functional expertise and more about understanding yourself deeply, the impact you can have on others, and being inspired to constantly improve," he commented. "The Marketing Academy provides a talented peer community that is paired with immersive learning, coaching and mentoring to support leaders on their journey towards this goal."
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