Macleod promoted to group exec marketing and corporate affairs at CBA

Commonwealth Bank CEO highlights CMO's brand, communication and marketing skills

Commonwealth Bank has elevated its chief marketing officer, Monique Macleod, to group executive of marketing and corporate affairs.  

The company said Macleod would step into the role in mid-September, subject to regulatory approvals. The new role comes after a global recruitment search following the departure in June of former group executive for marketing and corporate affairs, Priscilla Sims Brown, to become president and CEO role at Amalgamated Bank in the US.  

“As part of the marketing and corporate affairs senior leadership team, Monique has played a vital role in the revitalisation of the Commonwealth Bank brand and reputation over the past few years,” Commonwealth Bank CEO, Matt Comyn, said in a statement.    

“Monique has brought teams together to directly influence how we engage retail and business customers, communicate with stakeholders and the broader community, and manage brand and reputation issues. Under her leadership, we have increased brand consideration, refreshed our brand for the first time in almost 30 years, and positioned the organisation as the largest supporter of women’s sport ever.”  

The group executive of marketing and corporate affairs role was created by Comyn in mid-2019 and was prompted by the retirement of CBA’s group general counsel and group executive group director of corporate affairs, Anna Lenahan. The inaugural candidate was Sims Brown, who had spent the prior two years as CEO of US-based digital healthcare startup, She was previously chief marketing officer and senior VP at AXA Financial in the US, and Lincoln National Corporation, where she oversaw business units, stakeholder engagement, marketing, corporate affairs, investor relations and business development functions.  

Macleod joined CBA in 2008 as general manager of brand and sponsorship, working her way up to GM of consumer marketing then CMO in November 2017. Prior to this, she held various account director and manager roles with agencies including McCann Erickson, DDB and Ogilvy & Mather.  

Macleod's marketing stewardship at CBA has seen her listed repeatedly in the CMO50 of Australia's most innovative and effective marketing leaders including top 25 positions in 2017, 2018 and 2020.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...


10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in