Lessons from the best: Modern marketing leadership strategy from the CMO50

In this special webinar event from our CMO50 2017 program, we explore the key foundations of modern marketing excellence

Launched in 2015, the CMO50 is one of the most prestigious lists in the country, showcasing local leaders who not only demonstrate data-driven, innovative thinking and a customer experience-led attitude to marketing strategy, but who are driving business change and commercial success as a result.

In this special webinar, part of our 2017 CMO50 program, CMO and our CMO50 sponsor, Adobe, provide the CMO audience with the opportunity to hear from and engage with the most successful marketing leaders in the country on the issues that matter most to the modern CMO.

From being innovative and driving change to what marketing effectiveness looks like, this webinar explores the big topics behind modern marketing excellence and the key pillars of the CMO50 program.

This event features 3 of our top 25 from CMO50 2016:

  • Jane Merrick, GM, Marketing and Experience, IAG (#18)
  • Nick Reynolds, CMO Asia-Pacific, Lenovo (#23)
  • Michael Laxton, CMO, Fairfax (#25)
  • Joined by Adobe Head of Digital Transformation, Scott Rigby

Check out the CMO50 webinar here.

 

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