This special report looks at all of these factors today, as well as how marketing leaders are thinking about tomorrow
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future?
In this special CMO50 whitepaper, brought to you by Adobe, we ask leading Australian marketing chiefs from our CMO50 alumni to explore how they are addressing transformative change as digital becomes a business imperative.
Credit: IDG We know that to remain innovative and effective as marketing leaders, CMOs must not only challenge the way they approach marketing and customer engagement strategy externally, they also need to adopt new methods of building people and capability development. Because it’s not just the technical, data-driven skillsets required to adapt to the changing environment. Equally important to building suitable teams that can cope with the future of work and all the changes to come are emotional intelligence, collaborative and team thinking, curiosity, creativity and diversity of thought.
This special report looks at all of these factors today, as well as how marketing leaders are thinking about tomorrow.
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
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