This special report looks at all of these factors today, as well as how marketing leaders are thinking about tomorrow
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future?
In this special CMO50 whitepaper, brought to you by Adobe, we ask leading Australian marketing chiefs from our CMO50 alumni to explore how they are addressing transformative change as digital becomes a business imperative.
Credit: IDG We know that to remain innovative and effective as marketing leaders, CMOs must not only challenge the way they approach marketing and customer engagement strategy externally, they also need to adopt new methods of building people and capability development. Because it’s not just the technical, data-driven skillsets required to adapt to the changing environment. Equally important to building suitable teams that can cope with the future of work and all the changes to come are emotional intelligence, collaborative and team thinking, curiosity, creativity and diversity of thought.
This special report looks at all of these factors today, as well as how marketing leaders are thinking about tomorrow.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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