CMO50 2020 special report: Learn how 5 of our CMO50 2020 alumni are reimagining innovation


In the midst of the strife of the COVID-19 pandemic, we’ve seen a flourishing of innovation across Australian marketing and customer teams as they strive to keep up with rapidly changing customer needs and expectations, acceleration of digitisation and connectivity, and the customer retention imperative.

As we come into what some are pitching the ‘next normal’, are there lessons and future opportunities from these innovations CMOs are looking to sustain and grow? And how has this time of necessary invention changed the role and impact of the CMO on their organisation’s innovation efforts?

Credit: CMO


In this special CMO50 whitepaper, brought to you by Adobe, we ask five leading Australian marketing chiefs from our CMO50 2020 alumni to find out how they’ve approached innovation during the crisis, and how it’s informing the way they look at innovation now and into 2021.    

Download the CMO50 special whitepaper here.


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