Just 2 weeks left to get your CMO50 2021 submission in

Make sure you and your marketing team are considered for the 2021 CMO50 list and get questionnaire completed

There’s just under 2 weeks left until nominations for our seventh annual CMO50 list of Australia’s most innovative and effective marketing leaders close!

CMO50 is our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation. This highly respected and valued program celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result.

This year’s program is brought to you once by our exclusive sponsor, Adobe.

In 2021, we will recognise great CMOs by considering:

  • Business contribution and innovation
  • A customer engagement-led approach to marketing thinking and effectiveness
  • The application of data and/or technology in marketing strategy and programs
  • Empowered, bold and strategic thinking
  • Resiliency and adaptability in the face of change
  • Inspired marketing and team leadership
  • Demonstration of marketing’s commercial effectiveness

The CMO50 is open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to complete our 2021 submission questionnaire.

The extended deadline for CMO50 2021 submissions is Monday 16 August 2021.

Download the 2021 questionnaire here.

All completed questionnaires will be reviewed by our CMO50 judging panel, who work together to devise our final list. Please be assured questionnaires and commercially sensitive information will be kept confidential to the judging panel. 

The 2021 CMO50 will be revealed at our exclusive CMO50 event, which we’re delighted to confirm returns to an in-person format in Sydney on Thursday 21 October! The CMO50 2021 list and profiles will also feature in CMO’s October 2021 magazine edition, as well as in our dedicated CMO50 portal: www.cmo.com.au/cmo50.

Those who nominate will automatically receive an invite-only ticket to attend the CMO50 dinner and network with the CMO50 alumni representing the best marketing leaders from across Australia.

Need some inspiration? Check out our CMO50 for 2020

New in 2021: The Marketer's Champion

As part of our 2021 program, CMO is also pleased to announce a new annual accolade.

The Marketer’s Champion is about recognising one individual no longer in an active CMO role or function, but who continues to contribute and give back to the marketing community to ensure the profession is respected as an active business contributor and growth driver.

We’re asking all of our judges, CMO50 nominees and followers this year to put forward 1-2 individuals they consider worthy of such an accolade. These names will be collated and presented to our CMO50 judging panel in 2021 for discussion to determine our final choice. Our inaugural Marketer's Champion will be revealed alongside this year's CMO50 list at our special CMO50 dinner in October.

We welcome your views on who is worthy of such an accolade too, so if you'd like to suggest a superstar for this award, please email their name and a short statement to CMO Publisher and Editor, Nadia Cameron: nadia_cameron@idg.com

A special thank you to this year’s CMO50 judging panel

  • John Batistich, non-executive board director, various
  • Andrew Baxter, former chair of Publicis and senior advisor to KPMG's Customer, Brand & Marketing Advisory business
  • Mark Buckman, former CMO and senior advisor, Accenture Interactive
  • Nadia Cameron, Publisher and Editor, CMO
  • Susan Massasso, former chief brand and growth officer, The a2 Milk Company
  • David Morgan, brand consultant and founder, MacMorgan
  • Michele Phillips, managing partner, 100 Percent Partners
  • Michael Rebelo, CEO, Publicis Groupe A/NZ
  • David Scribner, former customer chief, oOh!Media
  • Georgina Williams, board director, former CMO
  • Lisa Winn, building business strategies and innovative solutions
  • Mike Zeederberg, managing director, Zuni

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