CMO50 2021 nominations extended to a final date 16 August; don’t miss this opportunity to have you and your team recognised for marketing excellence
CMO is extending nominations for this year’s CMO50 2021 program to a final deadline Monday 16 August 2021. Don’t miss this opportunity to have your marketing leadership, as well as the work of your team, recognised and get that questionnaire completed now!
The CMO50 2021 is our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.
Now in its seventh year, the CMO50 list celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result. Through this, we strive to meet our ultimate objective, which is to shine a spotlight on the increased importance of Australian marketing leaders in business.
This year’s program is brought to you once more by our exclusive sponsor, Adobe.
In 2021, we will be working recognise great CMOs by considering:
The CMO50 is open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to either self-nominate, or be nominated by a suitable peer, via out standardised submission form. You can download the 2021 questionnaire here.
All completed questionnaires will be reviewed by our CMO50 judging panel, who work together to devise our final list. Please be assured questionnaires and commercially sensitive information will be kept confidential to the judging panel.
This year’s fantastic CMO50 judging panel can be found here.
We sincerely thank all of our judges for the time and effort they spend in helping produce this list.
Nominations for the CMO50 2021 are due to be submitted no later than Monday 16 August August 2021. For any questions, please contact CMO Publisher and Editor, Nadia Cameron: Nadia_cameron@idg.com
Final selections are confirmed by our judging panel and are not open to further discussion or negotiation. All scores will be kept confidential and are not being released publicly, nor will they be discussed with any individual applicants.
The 2021 CMO50 will be revealed at our exclusive CMO50 event, which we’re delighted to say is returning to an in-person format in Sydney on 21 October! The CMO50 2021 list and profiles will also feature in CMO’s October 2021 magazine edition, as well as online in our dedicated portal: www.cmo.com.au/cmo50.
Those who nominate will automatically receive an invite-only ticket to attend the CMO50 dinner and network with the CMO50 alumni representing the best marketing leaders from across Australia.
If you need some inspiration, check out the profiles our CMO50 for 2020 here.
As part of our 2021 program, CMO is also pleased to announce a new annual accolade, The Marketer's Champion, to recognise one individual who’s helping to progress the marketing community's role within the wider business community.
The Marketer’s Champion is about recognising one individual no longer in an active CMO role or function, but who continues to contribute and give back to the marketing community to ensure the profession is respected as an active business contributor and growth driver.
We’re asking all of our judges, CMO50 nominees and followers this year to put forward 1-2 individuals they consider worthy of such an accolade. These names will be collated and presented to our CMO50 judging panel in 2021 for discussion to determine our final choice.
Our inaugural Marketer's Champion will be revealed alongside this year's CMO50 list at our special CMO50 dinner in October.
We welcome your views on who is worthy of such an accolade too, so if you'd like to suggest an individual for this award, please email their name and a short statement to CMO to: nadia_cameron@idg.com
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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