Catch Group combines commercial and marketing role

Retailer confirms its chief commercial officer will take on an extended leadership remit including marketing

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Bagg joined the Australian retailer in early 2020 as its chief commercial officer and has reportedly played a significant role across Catch’s growth strategy. He was also part of the team working on the ‘Everyday Aussie’ campaign launched last year, which released a fresh tranche of TV ads on 11 July.  

In a statement, the company said combining the commercial role with the marketing leadership position is about elevating customer experience and cross-functionality across the business. The new role ensures an end-to-end view of the customer journey.

Jason BaggCredit: Catch Group
Jason Bagg


Bagg’s appointment follows the departure of former CMO, Ryan Gracie, last month to become the new chief marketing officer of ASX-listed retailer, MyDeal.

Catch said the evolution of its brand is something Bagg is firmly focused on growing and developing, and that the integration of teams will accelerate Catch’s vision to be a trusted choice for Aussie shoppers.  

“I joined Catch in early 2020, and it’s been a fantastic experience to see the brand grow and develop over the past year-and-a-half,” Bagg said. “I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians.”   

Bagg’s professional career starting in investment banking at Macquarie, where we worked in market analysis and business development of high-growth businesses. He was also a founding team member at Uber in Australia when it launched locally in 2013, in operations management, and has invested in multiple businesses over recent years, from ridesharing vehicle financier, Easicar & Stride, to self-storage startup, Boxly.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in