Catch Group combines commercial and marketing role

Retailer confirms its chief commercial officer will take on an extended leadership remit including marketing

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Bagg joined the Australian retailer in early 2020 as its chief commercial officer and has reportedly played a significant role across Catch’s growth strategy. He was also part of the team working on the ‘Everyday Aussie’ campaign launched last year, which released a fresh tranche of TV ads on 11 July.  

In a statement, the company said combining the commercial role with the marketing leadership position is about elevating customer experience and cross-functionality across the business. The new role ensures an end-to-end view of the customer journey.

Jason BaggCredit: Catch Group
Jason Bagg

Bagg’s appointment follows the departure of former CMO, Ryan Gracie, last month to become the new chief marketing officer of ASX-listed retailer, MyDeal.

Catch said the evolution of its brand is something Bagg is firmly focused on growing and developing, and that the integration of teams will accelerate Catch’s vision to be a trusted choice for Aussie shoppers.  

“I joined Catch in early 2020, and it’s been a fantastic experience to see the brand grow and develop over the past year-and-a-half,” Bagg said. “I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians.”   

Bagg’s professional career starting in investment banking at Macquarie, where we worked in market analysis and business development of high-growth businesses. He was also a founding team member at Uber in Australia when it launched locally in 2013, in operations management, and has invested in multiple businesses over recent years, from ridesharing vehicle financier, Easicar & Stride, to self-storage startup, Boxly.  

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