Marketing and brand strategist takes product roadmap lead on Bpay and Osko offerings
Bpay has promoted its senior brand and marketing manager to a new head of product position to spearhead the product roadmap for its Osko and Bpay offerings.
Brittany Kury has spent the last eight years with the organisation, beginning as a marketing coordinator before rising up marketing manager roles across both Bpay and Osko. For the last three years, she’s been a senior brand strategy and product marketing leader and in 2020 helped build the overall five-year business strategy for Bpay. During this time, she’s also managed partnership marketing across 165 financial institutions and 60,000 businesses.
Credit: Bpay As well as product strategy, her fresh post sees Kury acting as chair of the Bpay Scheme Product Committee, a cross-industry group that contributes to the overall Bpay strategy and supports major product rollouts.
“I want to continue our culture of driving customer-led innovations to ensure the ongoing success of our Bpay Group products,” she said. “From my background in marketing and the use of customer data and insights, I plan to bring a fresh perspective to our team of fantastic product specialists.”
Bpay general manager of product, scheme and business development, Keith Brown, said Kury’s role would be instrumental in driving product strategy forward.
“Brittany is passionate about building a team of talented people with diverse skills, experiences and points of view that can ensure our products continue to drive the Bpay Group strategy, and I’m delighted that she has been appointed to this exciting role,” he stated.
The Bpay Group includes three core brands: Bpay, Osko and Sypht.
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