Former Afterpay CMO makes board member at Mad Paws

Marketing leader joins fast-growing online pet services platform

Mad Paws, the recently ASX-listed online marketplace for pet services, has appointed Vicki Aristidopoulos to its board.  

The pet services platform matches more than half a million Australians using pet care services such as pet minding, walking, and grooming, with more than 22,000 pet service providers.   

As Afterpay’s chief marketing officer until the end of 2019, Aristidopoulos helped the pay-later platform through its recent intense growth phase and takes significant experience in brand, customer growth and ecommerce to Mad Paws.  

Vicki AristidopoulosCredit: Mad Paws
Vicki Aristidopoulos

“Mad Paws is an impressive, fast-growing digital marketplace and trusted brand which serves the needs of a loyal community of pet owners and pet service providers. I’m excited to join the board and support its talented management team to serve its growing community,” Aristidopolous said.

Aristidopoulos has been recognised for delivering successful digital transformation and customer experience strategies in senior executive roles she has held at NewsCorp, Fairfax Media, CommSec and Foxtel. She also sits on the global advisory board of app-based travel insurer, Freely, and is an independent advisor to financial services firm, Wilsons.  

Mad Paws listed publicly in March this year in an over-subscribed initial public offering which raised $12 million; the company had a market cap of $42.9m upon listing.

The pet services business started in 2014 as a Sydney-based startup founded by Justus Hammer, Jan Pacas and Alexis Soulopoulos. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook:

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in