Marketing leader joins fast-growing online pet services platform
Mad Paws, the recently ASX-listed online marketplace for pet services, has appointed Vicki Aristidopoulos to its board.
The pet services platform matches more than half a million Australians using pet care services such as pet minding, walking, and grooming, with more than 22,000 pet service providers.
As Afterpay’s chief marketing officer until the end of 2019, Aristidopoulos helped the pay-later platform through its recent intense growth phase and takes significant experience in brand, customer growth and ecommerce to Mad Paws.
Credit: Mad Paws “Mad Paws is an impressive, fast-growing digital marketplace and trusted brand which serves the needs of a loyal community of pet owners and pet service providers. I’m excited to join the board and support its talented management team to serve its growing community,” Aristidopolous said.
Aristidopoulos has been recognised for delivering successful digital transformation and customer experience strategies in senior executive roles she has held at NewsCorp, Fairfax Media, CommSec and Foxtel. She also sits on the global advisory board of app-based travel insurer, Freely, and is an independent advisor to financial services firm, Wilsons.
Mad Paws listed publicly in March this year in an over-subscribed initial public offering which raised $12 million; the company had a market cap of $42.9m upon listing.
The pet services business started in 2014 as a Sydney-based startup founded by Justus Hammer, Jan Pacas and Alexis Soulopoulos.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players