Queensland marketplace brings on first CEO, marketing chief

Gimmie hopes to disrupt the rent to buy market as well as take on the buy now, pay later model

Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.  

The startup has appointed former Rugby Australia chief operating officer and marketing and commercial leader for the 2018 Commonwealth Games, Cameron Murray, as its CEO. He boasts of more than 25 years’ experience in sports and entertainment, global media consulting, TV and government sectors.    

Alongside him is Brendon Harrington as head of marketing. Harrington has joined from M&C Saatchi’s customer experience agency, LIDA, and has been working in advertising and CX for the last 20 years, including stints with BCM, CX Lavender and Whybin TBWA.  

Gimmie is aiming to shake up both the rent-to-own industry as well as the growing buy now, pay later industry. At the core of its offering is a marketplace to access a raft of goods such as TVs, furniture, appliances, tech gear and whitegoods. These are available with the option of GimmiePay, a former of buy now, pay later financing model.   

Shoppers can either pay the cash price within a 90-day period, or pay by planned instalments over one or two years for a higher price and will incur a $10 late fee when they miss a payment. Target customers include students, young couples and families.

Murray said he was excited to join Gimmie at this point in business growth and development.  

“Our supplier partnerships continue to grow every week enabling us to provide our customers with exceptional variety for life’s bigger purchases, coupled with a differentiated buy now, pay later product,” he commented.  

Gimmie co-founder and managing director, Scott Roworth, highlighted Murray’s demonstrated experience in accelerating business growth and building high-performance teams as instrumental in leading Gimmie to successfully establish itself in the market.  

“Our entire team is thrilled to have Brendon and Cameron join the Gimmie team. Their expertise and skill-set will be vital to support our appetite to scale and future growth,” Roworth added.

Entrepreneur, Mark Bouris, has been involved with Gimmie since its launch in late 2020/early 2021.

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in