Gimmie hopes to disrupt the rent to buy market as well as take on the buy now, pay later model
Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.
The startup has appointed former Rugby Australia chief operating officer and marketing and commercial leader for the 2018 Commonwealth Games, Cameron Murray, as its CEO. He boasts of more than 25 years’ experience in sports and entertainment, global media consulting, TV and government sectors.
Alongside him is Brendon Harrington as head of marketing. Harrington has joined from M&C Saatchi’s customer experience agency, LIDA, and has been working in advertising and CX for the last 20 years, including stints with BCM, CX Lavender and Whybin TBWA.
Gimmie is aiming to shake up both the rent-to-own industry as well as the growing buy now, pay later industry. At the core of its offering is a marketplace to access a raft of goods such as TVs, furniture, appliances, tech gear and whitegoods. These are available with the option of GimmiePay, a former of buy now, pay later financing model.
Shoppers can either pay the cash price within a 90-day period, or pay by planned instalments over one or two years for a higher price and will incur a $10 late fee when they miss a payment. Target customers include students, young couples and families.
Murray said he was excited to join Gimmie at this point in business growth and development.
“Our supplier partnerships continue to grow every week enabling us to provide our customers with exceptional variety for life’s bigger purchases, coupled with a differentiated buy now, pay later product,” he commented.
Gimmie co-founder and managing director, Scott Roworth, highlighted Murray’s demonstrated experience in accelerating business growth and building high-performance teams as instrumental in leading Gimmie to successfully establish itself in the market.
“Our entire team is thrilled to have Brendon and Cameron join the Gimmie team. Their expertise and skill-set will be vital to support our appetite to scale and future growth,” Roworth added.
Entrepreneur, Mark Bouris, has been involved with Gimmie since its launch in late 2020/early 2021.
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