Queensland marketplace brings on first CEO, marketing chief

Gimmie hopes to disrupt the rent to buy market as well as take on the buy now, pay later model

Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.  

The startup has appointed former Rugby Australia chief operating officer and marketing and commercial leader for the 2018 Commonwealth Games, Cameron Murray, as its CEO. He boasts of more than 25 years’ experience in sports and entertainment, global media consulting, TV and government sectors.    

Alongside him is Brendon Harrington as head of marketing. Harrington has joined from M&C Saatchi’s customer experience agency, LIDA, and has been working in advertising and CX for the last 20 years, including stints with BCM, CX Lavender and Whybin TBWA.  

Gimmie is aiming to shake up both the rent-to-own industry as well as the growing buy now, pay later industry. At the core of its offering is a marketplace to access a raft of goods such as TVs, furniture, appliances, tech gear and whitegoods. These are available with the option of GimmiePay, a former of buy now, pay later financing model.   

Shoppers can either pay the cash price within a 90-day period, or pay by planned instalments over one or two years for a higher price and will incur a $10 late fee when they miss a payment. Target customers include students, young couples and families.

Murray said he was excited to join Gimmie at this point in business growth and development.  

“Our supplier partnerships continue to grow every week enabling us to provide our customers with exceptional variety for life’s bigger purchases, coupled with a differentiated buy now, pay later product,” he commented.  

Gimmie co-founder and managing director, Scott Roworth, highlighted Murray’s demonstrated experience in accelerating business growth and building high-performance teams as instrumental in leading Gimmie to successfully establish itself in the market.  

“Our entire team is thrilled to have Brendon and Cameron join the Gimmie team. Their expertise and skill-set will be vital to support our appetite to scale and future growth,” Roworth added.

Entrepreneur, Mark Bouris, has been involved with Gimmie since its launch in late 2020/early 2021.

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

The Future Of Social Is Joyful, Pass It On

2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

Managing director, Pulse

Sign in