Louise Crompton has switched Binge for the ViacomCBS network and is to head up marketing for its new-look subscriber-based media streaming service, Paramount+.
A company spokesperson confirmed Crompton has joined the Paramount+ team as regional VP marketing and growth. Crompton has spent the last two years building up the Binge streaming service in Australia, which officially launched last May and is owned by Streamotion.
Prior to this, she spent more than nine years with the Expedia Group, initially as a senior marketing manager before being promoted to director of marketing for A/NZ. Her resume also includes agency side roles with One Digital and SP Partnerships.
Last week, ViacomCBS Australia and New Zealand announced the Paramount+ subscription video streaming offering would arrive on Australian shores on 11 August 2021. The new service sees the group rebranding its 10 All Access offering.
According to the company, Paramount+ will offer wealth of premium entertainment content including programs from CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Smithsonian Channel and Sony Pictures Television. The service is priced at $8.99 per month and includes more than 20,000 items.
To mark the debut locally, the company said it will offer season two of Australian drama, Five Bedrooms. Also on the cards from a local perspective and commencing production in coming months are Spreadsheet, Last King of The Cross and 6 Festivals.
A bunch of exclusive premieres have also been touted, including The First Lady featuring Gillian Anderson, Viola Davis and Michelle Pfeiffer; Dexter featuring Michael C Hall; and Yellowjackets featuring Juliette Lewis and Christina Ricci.
Announcing the Paramount+ offering last week, Viacom chief content officer and executive VP, Beverley McGarvey, bullishly stated the platform is designed to have something for everyone.
“We are poised to become as powerful a player in streaming as we are in television. By leveraging the iconic Paramount brand, leading edge infrastructure, along with an incredible super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience,” she said.
Paramount+ joins a growing number of streaming services offered in the Australian marketing, including Binge, Stan, Netflix, Disney and more. Further details about the group’s leadership team are expected to be announced closer to the launch data.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration