BIG4 hires former Sweat marketer as CEO

Former Nike, Sweat, Myer marketing leader joins the holiday and caravan park operator

BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer.

Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts of extensive marketing and strategy experience over his 18-year career to date. Former roles include head of marketing and category at Starbucks, national manager for marketing channels and media at Myer, manager of marketing at Virgin Australia, and marketing and brand director roles at Nike in Europe.

In a statement, BIG4 chairman, James Atkins, said the board agreed Jenner had the right mix of marketing, strategic and commercial approach required to help steer BIG4 towards future growth.

“Sean’s expertise ticked all the boxes we were seeking in our next CEO – he has extensive in strategy, marketing, digital and technology, and an impressive track record of delivering growth and innovation for leading brands,” Atkins said.

“Importantly, he possesses a highly commercial and pragmatic approach to getting things done and his values closely align with ours.”

For his part, Jenner said he was looking forward to working with a well-loved Australian brand. “BIG4 is in great shape and I’m looking forward to exploring how we can enhance the BIG4 experience for parks and guests alike,” he commented.

Atkins echoed the statement BIG4’s network was in a strong position to continue to innovate and evolve as Australians embrace travelling in their own country, noting its embrace of marketing as well as online platform.

“This announcement marks an exciting new chapter for BIG4 as we put the COVID-19 difficulties and challenges faced by the industry, including our park operators and employees behind us and look forward to a strong second half of 2021,” he added.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in