The tourism industry veteran and former Tourism Australia CMO to run the holiday park business
Nick Baker, former Triptech CEO, is set to take the reins of Reflections Holiday Parks from July, with a remit to continue to advance the holiday parks as a leading provider of home-grown caravan and camping experiences.
Baker, who counts more than 20 years in the tourism industry, has held the CEO post at gift experience provider, Redballoon, and was marketing chief for Tourism Australia. He has also spent years at Voyages Hotel & Resorts, Ayers Rock Resort Management, Ramada Renaissance Hotel and Renaissance Hotels International.
and became the CEO of Outdoria and Go See Australia in mid-2017.
Reflections Holiday Parks chair, Wendy Machin, pointed to Baker’s passion for innovation and delivering great travel experiences making him a perfect fit for leading Reflections Holiday Parks into 2021 and beyond.
“Through his previous roles, he has been instrumental in creating seamless travel opportunities, which aligns with our drive to create memorable holidays and entice more people to embrace the great outdoors through our parks with their fresh air and vibrant regional communities,” said Machin.
Reflections Holiday Parks brings together a portfolio of holiday parks and reserves on Crown land in some of the best locations in NSW. The organisation has grown from a series of smaller trusts operating the parks as separate entities, to one of the largest players in the sector turning over $57 million.
Baker said he was excited to be joining Reflections and to bring his background in experienced-based tourism coupled with Indigenous engagement, technology and an absolute conviction in the power of the outdoors, to help this dynamic organisation build an exciting future.
"I'm looking forward to this hands-on role and helping shape experiences and products that keep the brand top of mind when people think of exceptional destinations for booking a holiday,” he said.
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In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
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