Nick Baker, former Triptech CEO, is set to take the reins of Reflections Holiday Parks from July, with a remit to continue to advance the holiday parks as a leading provider of home-grown caravan and camping experiences.
Baker, who counts more than 20 years in the tourism industry, has held the CEO post at gift experience provider, Redballoon, and was marketing chief for Tourism Australia. He has also spent years at Voyages Hotel & Resorts, Ayers Rock Resort Management, Ramada Renaissance Hotel and Renaissance Hotels International.
and became the CEO of Outdoria and Go See Australia in mid-2017.
Reflections Holiday Parks chair, Wendy Machin, pointed to Baker’s passion for innovation and delivering great travel experiences making him a perfect fit for leading Reflections Holiday Parks into 2021 and beyond.
“Through his previous roles, he has been instrumental in creating seamless travel opportunities, which aligns with our drive to create memorable holidays and entice more people to embrace the great outdoors through our parks with their fresh air and vibrant regional communities,” said Machin.
Reflections Holiday Parks brings together a portfolio of holiday parks and reserves on Crown land in some of the best locations in NSW. The organisation has grown from a series of smaller trusts operating the parks as separate entities, to one of the largest players in the sector turning over $57 million.
Baker said he was excited to be joining Reflections and to bring his background in experienced-based tourism coupled with Indigenous engagement, technology and an absolute conviction in the power of the outdoors, to help this dynamic organisation build an exciting future.
"I'm looking forward to this hands-on role and helping shape experiences and products that keep the brand top of mind when people think of exceptional destinations for booking a holiday,” he said.
Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing