QMS Media promotes CMO to COO with customer focus

Digital outdoor company looks to gain strategic advantage with new role to align sales, strategy and marketing

QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.

With the aim of streamlining its processes and communication to better serve its agency and advertiser clients, this is a newly created role for QMS Media. Lappage will oversee the sales, strategy and marketing functions with a remit to align these functions across the business as QMS looks to further expands its digital offering and footprint. 

QMS CEO, John O’Neill said it made sense to have a chief operating officer role that is dedicated to ensuring the business has the right framework, processes, communication and delivery for its customers and Lappage is the perfect person for the job.

“Sara has both the experience and knowledge of how to grow, nurture and deliver successful businesses. Her passion and dedication for QMS, its people and her understanding of what advertisers need, will ensure QMS continues to deliver solutions that drive results,” he said.

On her broader customer focused role, Lappage said the business is preparing for the launch of its revitalised and digitally focused City of Sydney asset.

“My goal is to ensure that sales, marketing and strategy offering to clients remains squarely in focus,” she said.

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