Havas Media Group appoints its first group chief marketing officer

Media agency promotes Francis Coady to group CMO after he built its sports and entertainment division

Virginia Hyland and Francis Coady
Virginia Hyland and Francis Coady

Havas Media Group has promoted its marketing leader, Francis Coady, to the company’s group chief marketing officer (CMO) role as recognition for his efforts and focus on growth.

Coady joined the media agency in 2016 to establish the Havas Sport and Entertainment division, which has since grown into a multi-million-dollar billing operation. The division has worked with the likes of Bupa, Gillette, LG, NRMA and most recently produced the digital-first series, ‘The Long road’, for Destination NSW.

Prior to this, Coady was general manager of brand and marketing agency, Merchantwise, working with entertainment brands such as 20th Century Fox, Paramount Pictures and ABC TV. He boasts of a 20-year career working across music, film, partnership, content, media and marcomms industries and also oversaw artists such as Thirsty Merc and Hi-5, as well as produced the Bondi Short Film Festival for 13 years.

Havas Media Group CEO, Virginia Hyland, said Coady had made an outstanding contribution to the business after building the specialist sports and entertainment division from scratch.  

“The creation of the CMO position not only recognises Francis’ exceptional track record over the past five years, it will enable us to leverage his broad cross-industry expertise to grow the agency and the strength of our amazing client partnerships,” she stated.

Coady said the role of marketing professionals is “to entertain, engage and educate”.  

“The last five years working at Havas Media have given me the opportunity to bring this philosophy to life, with the support of incredible leadership, a smart, empathetic team, which has fostered a culture that is always focused on doing work with meaning,” he said.  

Havas Media Group said it would announce an internal replacement for Coady shortly.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in