Australian marketers from SAP and Novo Nordisk share how they’re driving engagement through virtual events in the next normal in CMO’s latest digital event
Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events.
In CMO’s upcoming virtual event on 6 May, we’re going to explore tales of reinventing events and embracing digital formats success as well as learnings through real-life case studies from SAP, Novo Nordisk and On24.
We know that as marketers turn their attention towards recovery and growth, virtual events can continue to play an important role can virtual events. But what best practices and learnings from the past year can ensure you create impactful digital events in 2021 and beyond? How do you reshape your event marketing strategy for a hybrid physical/digital future? And what does it take to connect the dots between commercial imperatives and digital event experiences?
On 6 May 2021, CMO and ON24 along with two leading Australian marketers, Rushenka Perera from SAP and Katrina Purcell from Novo Nordisk, will delve into:
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
