Don’t miss CMO's latest webinar on driving engagement through virtual events

Australian marketers from SAP and Novo Nordisk share how they’re driving engagement through virtual events in the next normal in CMO’s latest digital event


Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events.

In CMO’s upcoming virtual event on 6 May, we’re going to explore tales of reinventing events and embracing digital formats success as well as learnings through real-life case studies from SAP, Novo Nordisk and On24.

We know that as marketers turn their attention towards recovery and growth, virtual events can continue to play an important role can virtual events. But what best practices and learnings from the past year can ensure you create impactful digital events in 2021 and beyond? How do you reshape your event marketing strategy for a hybrid physical/digital future? And what does it take to connect the dots between commercial imperatives and digital event experiences?

On 6 May 2021, CMO and ON24 along with two leading Australian marketers, Rushenka Perera from SAP and Katrina Purcell from Novo Nordisk, will delve into:

  • Real-life brand examples of engaging audiences in a relevant and actionable way through digital events
  • Ideas for creating virtual versions of smaller physical events
  • Balancing a physical and digital event mix in the next normal
  • How to leverage digital engagement to drive pipeline and revenue.
Register for this free virtual event on 6 May 2021 here.

 

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