Hasbro Pacific recruits Vodafone marketer as new marketing chief

Boardgames and toys business recruits new executive-level marketing director

Boardgames and toys distributor, Hasbro, has appointed former Vodafone marketing general manager, Natasa Zunic, as its new marketing director for the Pacific region.

Zunic has spent the past nine months brand consulting into creative tech platform, VidMob, and boasts of an extensive background in marketing leadership and senior brand roles. More recently, she spent four-and-a-half years as general manager of marketing at Vodafone.

Prior to this, Zunic was marketing director for KFC at Yum! Brands for four years. She also formerly led category development at Cadbury as well as held marketing and brand roles at Colgate-Palmolive based out of the US.

In a comment posted on Linkedin, Hasbro Pacific managing director, David McNeil, said Zunic’s marketing expertise and consumer brands lineage made her a great choice for the business.

“Natasa is a first-class marketer and accomplished leader who brings an abundance of senior experience to Hasbro having worked with some of the world’s most recognised and admired brands including Vodafone, KFC, Cadbury and Colgate,” McNeil stated.

Zunic joins Hasbro Pacific’s executive leadership team from 10 May and will be based in Sydney.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in