Target's new CMO has her sights set on brand renewal

Australian retailer confirms new GM of marketing

Brand renewal is firmly in the sights of Target Australia’s new general manager of marketing, Jamima White.

White joined the Australian retail organisation this month as its marketing chief, reporting directly to Target managing director, Richard Pearson. She previously spent just over two years at AGL as head of enterprise marketing, acting as head of brand during a six-month period in 2018. White’s resume also includes 10 years with Myer, working across marketing, CRM, marketing technology and loyalty management.

Jamima WhiteCredit: Target
Jamima White


White is replacing Mark Verbrugge, who is now moving into an operational general management position. The role was previously held by former Target marketing director, Kenton Elliot, who left 18 months ago.

White told CMO her top-line priorities for 2021 centre around rebuilding the brand’s position with Australian consumers. The 94-year-old brand, which is part of the Wesfarmers group, has spent several years overshadowed by its department store sister company, Kmart, and the latter’s stellar commercial turnaround.

Read more: Target CEO: We want brand love with mass reach

Kmart CEO details priorities to turn Target around

“Brand renewal and reconnecting with the hearts and minds of our customers is the key focus for 2021,” White said. “This includes some exciting upcoming plans to invest in our advertising program and drive increased brand awareness and consideration of our merchandise, including our strong and growing online proposition.

“I’m really excited by what Target has coming up over the next 12 months and I think our customers will be too.”

White said she was attracted to the iconic Australian brand given its strong heritage in Australian retail and noted it’s long held a place in the hearts of local consumers.

“The business has recently been through a period of consolidation and simplification and is now looking forward to a new era of reconnecting with our customers and delivering on our brand promise of providing real quality for Australian families,” she said.  

A Target spokesperson said White’s credentials in the retail space were a key reason for her appointment and said she’s also a great cultural fit for the Wesfarmers-owned business.

“Jamima has a proven ability to lead high-performing teams and connect with customers across various industries,” the spokesperson commented.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in