Aussie digital marketing vendor hires first local marketing chief

Former Webjet marketing manager joins Taguchi as marketing and communications manager

Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.  

Rathbone has spent the majority of her career working in various marketing roles for Australian online flight retailer, Webjet, working her way up to marketing manager. The role at Taguchi is a newly created one and will see her reporting directly to company managing director, Dean Maidment.  

In a statement, Maidment noted Rathbone had been working with Taguchi for many years as a user while at Webjet. The new marketing and communications manager role has been created to help Taguchi extend its reach and awareness across not only the Australian market, but also the wider Asia-Pacific region.  

“Hayley bring a depth of experience not only in marketing but also in the Taguchi system, as she was instrumental in establishing the marketing automation programs that Taguchi currently operates for Webjet,” Maidment explained.  

“Her experience with one of Australia’s leading and trusted brand, and her understanding of their challenges, will be of great benefit to our clients.”  

Hayley RathboneCredit: Taguchi
Hayley Rathbone


Rathbone said she was grateful for the opportunities she had during her time with Webjet but was looking forward to the fresh challenge.  

“I have gained great experience at Webjet and look forward to working with Taguchi and its clients to grow the business and build awareness across its target markets,” she said. “Moving to Taguchi is a natural transition as there are strong synergies between the two companies and they have similar cultures.”  

Taguchi has been operating since 2009. The vendor provides a homegrown and open systems-based digital marketing platform with features for marketing automation, Website and campaign analytics, email, SMS and mobile marketing targeting and execution, content management and local marketing creation and optimisation. Clients include ME Bank, Domino’s, RACV, Amcal and Big4 Holiday Parks.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in