Aussie digital marketing vendor hires first local marketing chief

Former Webjet marketing manager joins Taguchi as marketing and communications manager

Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.  

Rathbone has spent the majority of her career working in various marketing roles for Australian online flight retailer, Webjet, working her way up to marketing manager. The role at Taguchi is a newly created one and will see her reporting directly to company managing director, Dean Maidment.  

In a statement, Maidment noted Rathbone had been working with Taguchi for many years as a user while at Webjet. The new marketing and communications manager role has been created to help Taguchi extend its reach and awareness across not only the Australian market, but also the wider Asia-Pacific region.  

“Hayley bring a depth of experience not only in marketing but also in the Taguchi system, as she was instrumental in establishing the marketing automation programs that Taguchi currently operates for Webjet,” Maidment explained.  

“Her experience with one of Australia’s leading and trusted brand, and her understanding of their challenges, will be of great benefit to our clients.”  

Hayley RathboneCredit: Taguchi
Hayley Rathbone


Rathbone said she was grateful for the opportunities she had during her time with Webjet but was looking forward to the fresh challenge.  

“I have gained great experience at Webjet and look forward to working with Taguchi and its clients to grow the business and build awareness across its target markets,” she said. “Moving to Taguchi is a natural transition as there are strong synergies between the two companies and they have similar cultures.”  

Taguchi has been operating since 2009. The vendor provides a homegrown and open systems-based digital marketing platform with features for marketing automation, Website and campaign analytics, email, SMS and mobile marketing targeting and execution, content management and local marketing creation and optimisation. Clients include ME Bank, Domino’s, RACV, Amcal and Big4 Holiday Parks.  

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