Updated: Adams departs Allianz marketing chief role

Nicholas Adams has confirmed his departure from Allianz after a three-year run as its chief market manager for A/NZ.

Adams joined Allianz to lead marketing efforts in 2017 and was tasked with helping the organisation recalibrate its business and go-to-market strategy around customers. He previously spent six years with Telstra, rising up to director of CRM, digital and loyalty marketing and joining the leadership team in 2016.

Adams’ resume also includes stints with Westpac, American Express, Citi and MBF.

The senior marketing leader told CMO he’d had an amazing three years at Allianz during a time of real transformation. It’s a role that’s seen him build a whole new customer and marketing engine via investments into fresh marketing technology, a team and culture overhaul and a data-driven and insights-based strategy.

“I have enjoyed leading the transformation of the marketing function and contributing to the strategic direction of Allianz – and I am a better leader for the experience,” Adams said.

“During this time, I have had the opportunity to help drive a multi-year uplift of the marketing organisation across both talent and skills. I have also enjoyed delivering the technology and programs to amplify the voice of the customer along with new customer engagement capability across analytics, data and martech. It has been a pleasure to watch the partnership with the Allianz Global marketing team grow right across the marketing and customer spectrum.”

As to next step, Adams said the focus is on finding the right role, “rather than the first role”. In the meantime, he’s working on a marketing and customer podcast series to help marketers with practical advice on common marketing and customer challenges, and continuing work on the Board of Cancer Council NSW.

An Allianz spokesperson confirmed Mick Winter has been appointed as chief general manager of consumer in its newly formed consumer division. Winter has been with Allianz for over 20 years and offer rich company and industry knowledge. He has spent the last six years leading the retail distribution division.

“Nick's departure follows the introduction of a new operating model across Allianz, and the creation of a new Consumer Division, which will contain our brand and marketing function,” the spokesperson told CMO.

“On behalf of Allianz Australia, we wish to offer our sincere thanks to Nick for the past three years, in which he successfully managed the transition to a digital and customer-focused marketing division, and wish him every success in the future.” 

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