David Jones appoints omnichannel director to unite in-store and digital

Australian department store promotes GM of online to leadership ranks with remit to better connect physical and digital experiences

Kate Bergin
Kate Bergin

David Jones has appointed a new director of omnichannel to its leadership ranks as it works to bring bricks-and-mortar and digital experiences closer together.  

The department store giant has promoted Kate Bergin from general manager of online to omnichannel director following the departure of its long-serving retail director, Aaron Faraguna. Bergin has spent the last three years in the online post and was previously David Jones’ head of strategy and the office of the CEO.  

Prior to joining David Jones, Bergin was head of retail within the Country Road Group, working across the Mimco brand then Witchery. It was her second stint with Country Road, having previously overseen retail and regional operations for the Country Road and Trenery brands. Her resume also includes a stint with Rodd & Gunn.  

A David Jones spokesperson said the group is delighted to confirm Bergin in the newly created omnichannel role.  

“We look forward to Kate’s further contribution as we continue to build and enhance a seamless online and instore experience for David Jones customers,” the statement read. “Kate has driven rapid growth at davidjones.com and has significant retail transformation experience in Australian and international markets, both online and in stores.”    

According to full-year results posted by David Jones parent company, Woolworths Holdings, David Jones experienced a significant decline in footfall off the back of the Australian bushfires and COVID pandemic, for the full-year to 28 June 2020, with turnover and concession sales down by 17.2 per cent in the second half of the year. David Jones ended the year 6.4 per cent below the prior year.  

This was partially offset however by online sales, which grew by 100.7 per cent in H2, contributing 18.4 per cent of total sales across the David Jones business.  

Faraguna leaves David Jones after 16 years with the business and is now said to be pursuing a new career opportunity. His time with the department store saw him rise from store manager to regional manager, general manager of operations and then group general manager of retail.  

“We thank Aaron for his significant contribution and commitment and wish him well in his future endeavours,” the spokesperson said.    

The appointment also comes three months after parent company, Woolworths Holdings, confirmed Scott Fyfe as the new CEO of David Jones. Scott spent four years as CEO of Country Road Group and boasts of more than 20 years of global retail experience including Marks & Spencer in the UK.  

Related: How David Jones is using digital assistants to improve customer service

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in