Australian Professional Leagues taps new leads for commercial and digital

After recently departing from Football Australia, the APL now has new hires to lead its commercial activities and its strategy and digital

Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital. The appointments follow the decision to unbundle the four professional leagues from Football Australia late last year.

Hearne said Football represents the biggest growth opportunity in Australian sport, with twice as many participants as any other game in the country.

“It’s now time to deliver commercial outcomes that will fuel the sustainable growth of the game. Our teams are playing exciting, fast-paced, uncompromising football in front of the most passionate fans and it’s the APL’s mission is to take that direct-to-consumer in order to unlock the power of the fan and ultimately grow the whole game. It’s going to be an exciting ride,” he said.

Tange will lead strategy, digital development and media rights for APL and has spent 15 years working in global roles with sports, data and technology companies. He joins from Nielsen Sports in New York, where he spent a decade working on commercial strategy, broadcast, digital and fan development with leading properties such as the NBA, NFL, MLB, PGA TOUR and Major League Soccer.

The APL now owns four leagues and has an ambitious plan to grow the game at every level. “The new, expanded executive team have been tasked with unleashing the APL’s commercial and entrepreneurial capabilities, and we now have a structure that will enable them to deliver the right outcomes for all of Australian football,” APL chair, Paul Lederer, said

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

fdgfd www.google.com

Caroline Natalia

How WW shifted physical engagement to virtual success in 5 days

Read more

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in