A coalition of industry, government and women’s health groups is backing a new push to tackle gender equality and violence against women through advertising
ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week.
An initiative of Women’s Health Victoria, shEqual wants to start a national conversation about how advertising can be a powerful force in tacking gender inequality and violence against women. Women’s Health Victoria CEO, Dianne Hill, said shEqual aims to positively transform Australia’s advertising landscape.
ShEqual launches with support from strategic partners in the advertising industry, government and beyond including Clemenger Group, Respect Victoria, The Shannon Company, OMD Australia, Our Watch, Venus Comms, Marmalade, RMIT University and City of Melbourne.
“I look forward to seeing advertising agencies and brands taking the shEqual pledge and committing to changing the advertising they produce, and how they do business. Advertising equality is a benefit to our community and a win for business,” said Hill.
shEqual is supported by funding from the Victorian Government. “The Victorian Government is committed to taking serious action on gender equality. shEqual represents a unique opportunity to work collaboratively with the advertising industry to achieve this outcome,” said Victorian Minister for Women, Gabrielle Williams.
Respect Victoria is a strategic partner of shEqual and Respect Victoria, CEO, Tracey Gaudry, said it wanted to champion this leading initiative with the advertising industry.
“With 16 Days of activism against gender-based violence commencing Wednesday, this is a timely reminder of the importance of taking action on gender equality, and the role we can all play – individuals, organisations, industry and government – to achieve a society where everyone is safe, equal and respected,” Gaudry said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness