ShEqual gender equality in advertising initiative launches

A coalition of industry, government and women’s health groups is backing a new push to tackle gender equality and violence against women through advertising

ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week.  

An initiative of Women’s Health Victoria, shEqual wants to start a national conversation about how advertising can be a powerful force in tacking gender inequality and violence against women. Women’s Health Victoria CEO, Dianne Hill, said shEqual aims to positively transform Australia’s advertising landscape.

ShEqual launches with support from strategic partners in the advertising industry, government and beyond including Clemenger Group, Respect Victoria, The Shannon Company, OMD Australia, Our Watch, Venus Comms, Marmalade, RMIT University and City of Melbourne.

“I look forward to seeing advertising agencies and brands taking the shEqual pledge and committing to changing the advertising they produce, and how they do business. Advertising equality is a benefit to our community and a win for business,” said Hill.

shEqual is supported by funding from the Victorian Government.  “The Victorian Government is committed to taking serious action on gender equality. shEqual represents a unique opportunity to work collaboratively with the advertising industry to achieve this outcome,” said Victorian Minister for Women, Gabrielle Williams.  

Respect Victoria is a strategic partner of shEqual and Respect Victoria, CEO, Tracey Gaudry, said it wanted to champion this leading initiative with the advertising industry.

“With 16 Days of activism against gender-based violence commencing Wednesday, this is a timely reminder of the importance of taking action on gender equality, and the role we can all play – individuals, organisations, industry and government – to achieve a society where everyone is safe, equal and respected,” Gaudry said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

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