ShEqual gender equality in advertising initiative launches

A coalition of industry, government and women’s health groups is backing a new push to tackle gender equality and violence against women through advertising

ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week.  

An initiative of Women’s Health Victoria, shEqual wants to start a national conversation about how advertising can be a powerful force in tacking gender inequality and violence against women. Women’s Health Victoria CEO, Dianne Hill, said shEqual aims to positively transform Australia’s advertising landscape.

ShEqual launches with support from strategic partners in the advertising industry, government and beyond including Clemenger Group, Respect Victoria, The Shannon Company, OMD Australia, Our Watch, Venus Comms, Marmalade, RMIT University and City of Melbourne.

“I look forward to seeing advertising agencies and brands taking the shEqual pledge and committing to changing the advertising they produce, and how they do business. Advertising equality is a benefit to our community and a win for business,” said Hill.

shEqual is supported by funding from the Victorian Government.  “The Victorian Government is committed to taking serious action on gender equality. shEqual represents a unique opportunity to work collaboratively with the advertising industry to achieve this outcome,” said Victorian Minister for Women, Gabrielle Williams.  

Respect Victoria is a strategic partner of shEqual and Respect Victoria, CEO, Tracey Gaudry, said it wanted to champion this leading initiative with the advertising industry.

“With 16 Days of activism against gender-based violence commencing Wednesday, this is a timely reminder of the importance of taking action on gender equality, and the role we can all play – individuals, organisations, industry and government – to achieve a society where everyone is safe, equal and respected,” Gaudry said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in