Australian forex broker appoints first CMO

Financial industry player recruits former Sportsbet GM data products as its first chief marketing officer

Australian forex broker, Pepperstone, has appointed Sportsbet’s former data products leader, Tony Gruebner, as its chief marketing officer.

Gruebner told CMO the newly created role and remit consists of digital, brand and research and reports directly to Pepperstone CEO, Tamas Szabo.

“Pepperstone has an incredible product and offers a great service that customers love. The opportunity to expand and grow the offering to more customers in more locations alongside a fantastic team represents an exciting challenge,” Gruebner said.

Gruebner spent the last nine years with Sportsbet, initially joining as head of commercial analytics before rising up to general manager of data products in August 2018. Prior to this, he worked in digital strategy, business analytics and digital businesses.

Related: Panel: How Sportsbet, Aus Post, Tennis Australia and Catch Group are harnessing AI

Sportsbet’s top 3 data visualisation commandments

Top priorities for the new CMO include growing the Pepperstone brand in new markets the group is offering its products, and simplifying and streamlining the customer onboarding and education journey. Not surprisingly, better leveraging the group’s “tremendous” first-party content is another must for achieving these ends, he said.

“We are refining our marketing technology to ensure we can offer more personalised and timely experiences to customers,” Gruebner added.

Pepperstone was founded in Melbourne in 2010 to provide financial traders with better technology and services and today claims to process an average of US$9.2 billion trades every day for more than 57,000 traders globally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

fdgfd www.google.com

Caroline Natalia

How WW shifted physical engagement to virtual success in 5 days

Read more

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in