Australian forex broker appoints first CMO

Financial industry player recruits former Sportsbet GM data products as its first chief marketing officer

Australian forex broker, Pepperstone, has appointed Sportsbet’s former data products leader, Tony Gruebner, as its chief marketing officer.

Gruebner told CMO the newly created role and remit consists of digital, brand and research and reports directly to Pepperstone CEO, Tamas Szabo.

“Pepperstone has an incredible product and offers a great service that customers love. The opportunity to expand and grow the offering to more customers in more locations alongside a fantastic team represents an exciting challenge,” Gruebner said.

Gruebner spent the last nine years with Sportsbet, initially joining as head of commercial analytics before rising up to general manager of data products in August 2018. Prior to this, he worked in digital strategy, business analytics and digital businesses.

Related: Panel: How Sportsbet, Aus Post, Tennis Australia and Catch Group are harnessing AI

Sportsbet’s top 3 data visualisation commandments

Top priorities for the new CMO include growing the Pepperstone brand in new markets the group is offering its products, and simplifying and streamlining the customer onboarding and education journey. Not surprisingly, better leveraging the group’s “tremendous” first-party content is another must for achieving these ends, he said.

“We are refining our marketing technology to ensure we can offer more personalised and timely experiences to customers,” Gruebner added.

Pepperstone was founded in Melbourne in 2010 to provide financial traders with better technology and services and today claims to process an average of US$9.2 billion trades every day for more than 57,000 traders globally.

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