Following the launch of its Cartology business that saw digital screens installed across its supermarkets, Woolworths has now expanded into its liquor store network
After launching its Cartology digital screen network across its supermarkets in 2019, Woolworths is now rolling out a new network in Dan Murphy’s nationwide.
The 228 digital screens at the entry of the stores will offer drinks brands a highly visible, immediate channel to engage with shoppers at a valuable moment to inspire purchase decisions. Diageo is the first advertising partner to promote its brands on the new screens.
Cartology MD, Mike Tyquin, said the new Dan Murphy’s screens provide a unique opportunity to reach 9.3 million customers.
“It’s an exciting opportunity to give drinks brands a direct path to inform and impact our highly engaged Dan Murphy’s customers, at a moment when they’re looking for inspiration,” Tyquin said.
Cartology launched its digital screen network across all Woolworths supermarkets last September and said its digital screen model has been able to drive sales outcomes.
“We’re looking to replicate the successful model we’ve established across Woolworths stores to achieve significant campaign results for our drinks partners, as we have already for many of our supermarket brands,” Tyquin said.
A new digital screen will be installed at the front of 228 Dan Murphy’s over the coming months, with the final rollout to be completed in Victoria as COVID-19 restrictions ease. As the retail media business continues to expand, Cartology will also be launching an agency offering in November, in addition to its current brand partnerships.
Woolworths aid move will provide media agencies and their client brands access to data, digital and ecommerce assets across Cartology’s omnichannel offering, including its digital screen networks, in-store POS, Cartology’s promoted products and its Fresh magazine.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs