Sensis appoints new chief product and customer experience officer

New appointment is aimed to expanding the business’s digital platforms and marketing services offerings to SMB outfits

Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.

Most recently, Mulligan was chief product officer at Brickfloor, a proptech outfit, reshaping the home seller experience. He spent almost 10 years in a number of roles at MYOB as head of connected services, driving product strategy and commercialising products and partnerships in payments, lending, ecommerce and data. Prior to that, Mulligan was GM of online products and services for small businesses with ANZ.

Once the home of the White Pages and Yellow Pages, Sensis has been transitioning to digital platforms and marketing under the leadership of CEO, John Allan, for the past six years. While it still publishes print directories, which are particularly strong in regional markets, the digital platforms and marketing services are the growth engine of the business.

Connect, which helps enterprise, mid-market and SMBs manage their content across over 30 digital publishers was introduced two years ago is now the leading SaaS platform for over 10,000 Australian businesses. It also has a significant digital marketing services capability.

Allan said Mulligan’s experience and knowledge will be focussed on building its SaaS offerings. “He brings to Sensis a proven track record in product development and delivery, where he will focus on three key areas to help drive products and platforms forward: Product-led growth, platform thinking and partnerships,” he said.

For his part, Mulligan said the Sensis strategy resonates with him. “The business has incredible assets and is uniquely placed to deliver a business platform for SMEs with its centre of gravity in the front office, where the really gritty problems are,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...

Russian oil & gas trading llc

Starwood VP of marketing: Managing customer expectations requires emotional credit

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...

Stephan jordan

6 Mobile Marketing Trends to Leverage in 2014

Read more

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in